The Association of Magazine Media
Tuesday, October 16, 2018
Condé Nast’s Wired Magazine Marks 25 Years
The tech outlet's VIP cocktail party in San Francisco drew friends and celebrities: In the middle of the four-day Wired25 festival and summit, the magazine threw a VIP cocktail hour and dinner at Tartine Manufactory, a Mission District mash-up of a bar, restaurant, bakery and coffee spot.
At the WIRED25 Conference: Apple Design Czar Jony Ive Says He’s Staying Put
"The man behind Apple’s product, packaging and retail design since 1996 told Vogue Editor in Chief Anna Wintour that he’s as passionate as ever about his work and he’s staying put." Reports Alexandra Steigrad.
Q&A: TIME’s Creative Director on Designing Covers for the News Cycle
The magazine won Adweek's Cover of the Year for its Trump series: "It’s interesting. Most people see the Time cover digitally, so I have to think about that more than in the past, where the Time cover used to be seen more on newsstands. In the last decade, more people see it digitally. In the last three to four years, we’ve animated it for Facebook, Instagram and Twitter. We’ve been able to capture an entirely new audience showing the cover in a completely new way." Says D.W. Pine of TIME.
National Geographic Partners with American Express, National Trust for Historic Preservation
“At National Geographic, our most successful partnerships lean into purpose and tap into our leadership as the No. 1 brand on social media — Partners in Preservation is a perfect example of this,” Tammy Abraham, vice president of corporate partnerships, National Geographic Partners, told Publishing Insider. (National Geographic has ranked No. 1 in social media for four years running by data and analytics firm Shareablee, counting more than 1.6 billion actions across Facebook, Twitter and Instagram in 2017.)
Fast Company Redesigns Print Magazine, Expands Illustrations, Infographics
The changes were led by Fast Company creative director Mike Schnaidt, who joined the team earlier this year from Men's Health. Schnaidt does not want the business magazine's issues to look the same, but allows flexibility to change and evolve the new look. “This is the first step of an even bigger visual change,” Schnaidt told Publishers Daily.
More on Fast Company Has a New Logo, New Look from Editor in Chief Stephanie Mehta
Editor in Chief Stephanie Mehta writes "This month, we’re...unveiling a reinvigorated look, lively new content, and some unexpected stories—all aimed at making our print, online, and live journalism even more accessible and indispensable to you, our valued readers."
Bon Appétit Modifies Print Recipe for a New Era
A year after joining as creative director, Michele Outland takes us inside what's changing in the 62 year-old food title's next chapter (and what isn't).
Fangoria Returns: 10 of the Iconic Horror Magazine’s Greatest Covers
"When other movie magazines begrudgingly talked about horror as lowest common denominator guff, Fangoria went deep and kept reverential, as well as always maintaining the essence of the magazine name’s first three letters."
Publishers Talk Vulnerabilities and Opportunities on Final Day of Last Week's "Folio: Show"
Across all topics covered on the Folio: Show's main stage, speakers agreed that now is the time to take a chance.
The Number of Self-Published Books Cracked 1 Million in 2017
The gain was due entirely to the increase in the number of print ISBNs issued by Bowker last year—879,587, a jump of 38% over 2016. The number of ISBNs issued for e-books released by self-published authors fell 13% from 2016, to 129,601.
TIME: Paul Allen Was So Much More Than Microsoft's Co-Founder
“Personal computing would not have existed without him,” Bill Gates said in a statement, adding that Allen’s “second act” as a philanthropist was “focused on improving people’s lives and strengthening communities in Seattle and around the world.”
Blockchain Isn’t Just a Buzzword Anymore. How Advertisers Are Testing Its Applications
Dunkin', American Express, Anheuser-Busch InBev among companies adopting the tech: "CMOs across a variety of industries are joining councils and consortiums designed to explore and set standards for blockchain." Writes Marty Swant at Adweek.
The Magazine Media 360° August 2018 Data and Reports Are Here!
The August 2018 Magazine Media 360° Brand Audience Report shows that Total Audience has reached 1.8 billion, up +1.5% versus August 2017 year ago for the 112 magazine brands in the analysis. To review the August 2018 Brand Audience Report, please [click here http://www.magazine.org/magazine-media-360 ].
We continue to see double digit growth in Mobile Web and Video Audiences. Mobile Web was reported to have a +11.8% increase versus year ago, its fifth consecutive month of +10% or greater. Mobile shows no signs of slowing down its robust growth in CY 2018.
Top Ten Lists are accessible here http://www.magazine.org/magazine-media-360/top-ten-lists
See the Audience Mix Infographics here http://www.magazine.org/magazine-media-360/top-ten-lists
ASME NEXT Awards 2019 Call for Entries Posted
Sponsored by the American Society of Magazine Editors in association with MPA–The Association of Magazine Media, the ASME Next Awards were established in 2016 to support the development of print and digital magazine media by recognizing young journalists who have already demonstrated extraordinary promise at the beginning of their careers. Five award recipients will be honored at the Ellie Awards on Thursday, March 14, 2019, at Brooklyn Steel in New York. Visit asmenextawards.org to download the call for entries.
Ellies 2019 Call for Entries Posted
The National Magazine Awards for Print and Digital Media 2019 Call for Entries is now posted at ellieawards.org. Notable changes include the introduction of an award for podcasting as well as new categories for service and lifestyle publications. The deadline for entry for content published before November 1, 2018, is Tuesday, November 13, 2018. The deadline for entry for content published on or after November 1, 2018, is Tuesday, December 11, 2018. Visit ellieawards.org to see the awards schedule.
The ASME Award for Fiction 2019 Call for Entries Posted
Editors of consumer magazines and literary publications are invited to submit entries for the 2019 ASME Award for Fiction. Intended to celebrate the historic link between literary fiction and magazine journalism, the award honors print magazines and magazine websites for overall excellence in fiction. The deadline to enter is November 29, 2018. For more information, visit ellieawards.org.
Data Points Symposium: Harnessing Analytics and Measurement | Dec. 3 | NYC
Do you fully leverage your brand and consumer data? Do you understand the new privacy and security measures? Join MPA’s half-day program including expert insights, current trends, success stories and best practices that will help you make smart data decisions and boost revenue. FREE for MPA/ASME members – register today!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find:
New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor.
New multimedia comparisons proving magazine readers are the strongest everyday influencers.
New data proving advertising in magazines raises brand awareness and purchase intent.
New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs.
•New charts that show while trust in platforms declines, trust in journalism rebounds.
•New charts that show how magazines excel in motivating consumer trial with featured samples and coupons.
•New charts that show the role of print and subscriptions in the circulation mix.
We encourage you to use this information in your own brand presentations, marketing and conversations.
Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
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