The Association of Magazine Media
Wednesday, October 24, 2018
Golf Digest Proves Journalism Still Matters — Q&A with Jerry Tarde and Chris Reynolds
We talk to Editor in Chief, Jerry Tarde, and general manager, Chris Reynolds, about the brand's recent successes and how it changed one man's life forever.
Meredith Joins Campaign for Accurate Portrayal of Women in Media and Advertising
Meredith Corporation is partnering with the Association of National Advertisers on its two-year-old #SeeHer initiative, bringing the formidable resources and stature of the country's largest publisher to a campaign intended to eliminate bias and increase the accurate portrayal of women and girls in media and advertising.
Women's Health, Trendera Launch B2B Newsletter, Info Geared to Younger Demos — Q&A with Donna Kalajian Lagani
Women’s Health teamed up with trend forecasting company Trendera to launch a B2B newsletter, with the goal of providing key takeaways for marketers looking to reach consumers in the wellness space. Women’s Health Senior Vice President Publishing Director, Chief Revenue Officer Donna Kalajian Lagani was interviewed.
Hearst Has Created a High-End Yoga Mat Brand from Scratch
“People really do believe in buying products from our brands,” Sheel Shah said. “So how do we go a little deeper and have more skin in the game but have deeper connections with our audience? That’s important to us over the next couple of years.”
AMG/Parade Launching New Print Magazine Partnership with Lori Greiner
The QVC businesswoman and entrepreneur's magazine will debut in March 2019: In response to the popularity of her Parade cover last year, AMG/Parade is teaming up with the Shark Tank “Shark” to launch a new lifestyle publication, Inspire by Lori Greiner.
Facebook Is Now Downranking Stories with False Headlines
Daniel Funke reports "On Monday, the technology company told Poynter it had rolled out the new capability to its 33 fact-checking partners around the world. Now fact-checkers can either rate an entire story or just a headline as false, although the latter is demoted in News Feed less than the former."
The Atlantic Is Building Its Video Strategy Around YouTube
The Atlantic is not about to fire its writers to make a pivot to video. Instead it is pivoting its video strategy around its writers as the publication assesses its broader ambitions for the format and how it can benefit its business. “I want the video team to exploit the journalistic resources that we have at The Atlantic,” said The Atlantic editor-in-chief Jeffrey Goldberg.
Expert Tips on How to Brighten Your Makeup Look
Michelle Lee of Allure magazine shares her pro tips for how to look fresh and awake this winter using simple makeup tricks you can do at home.
Q&A with Alice Xiang of Perfect Strangers Magazine
“I also love that there’s a certain intimacy that comes with print magazines. Digital content remains contained in our devices; print magazines become a part of the messy physical fabric of our daily lives. They ‘live’ in our homes: squeezed under a sofa cushion, sprawled out on a coffee table, propped next to the bed or biscuit tin. You can delete an app or close a browser window in a second, but there’s something odd about chucking a printed book or magazine; you usually end up passing it on to a friend or family member, or donating it.” Says Alice Xiang, founder, editor and publisher.
Magazine Covers Shot with Phones Ain’t No Thang
Scoring a national magazine cover shoot to prove the greatness of a phone’s camera has become part of the standard PR playbook for manufacturers. TIME featured photos taken by Luisa Dörr using an iPhone for a September 2017 cover story entitled “Firsts” about women changing the world.
Why Print Catalogs Are Still Important in the Age of Amazon
“The catalog offers an incredible opportunity to deliver a rich, tactile shopping experience to our customers,” said Wayfair’s head of North America marketing Bob Sherwin. “We send it out to high-value target customers, or people who have moved into certain neighborhoods — it’s for targeting prospects as well as existing customers.”
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find:
New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor.
New multimedia comparisons proving magazine readers are the strongest everyday influencers.
New data proving advertising in magazines raises brand awareness and purchase intent.
New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs.
•New charts that show while trust in platforms declines, trust in journalism rebounds.
•New charts that show how magazines excel in motivating consumer trial with featured samples and coupons.
•New charts that show the role of print and subscriptions in the circulation mix.
We encourage you to use this information in your own brand presentations, marketing and conversations.
Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
© MPA