MPA Responds to Mary Meeker's 2018 Trend Report Read the official talking points here |
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Magazines: HIGHEST RETURN ON AD SPEND Click here to learn more about the latest study proving magazines are the best place to drive sales. |
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Magazine Media Tells and Sells Click here to learn more |
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Member-Only Content |
The Guide to Talking About Magazine Media
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MPA Keynote Presentation: Magazine Media Tells and Sells LINDA THOMAS BROOKS |
Two new research studies on print effectiveness:
1. Print Campaign Analysis
The Print Campaign Analysis, a “meta-analysis “ conducted by Millward Brown, an authority in the assessment of advertising impact, examined nearly 100 ad effectiveness studies that the advertisers themselves had originally commissioned. Millward Brown’s report finds that print advertising results in the greatest increases in persuasion metrics—brand favorability and purchase intent—compared to other platforms. These advertiser-generated data also reveal that when advertisers used print magazine in combination with other platforms, they were most successful in raising outcome metrics, leading to the conclusion that digital platforms work best when they are connected to powerful traditional media, such as print. Click Here for The Print Campaign Analysis Prepared for MPA by Millward Brown.
Click here for Key Findings |
Watch webinar review of
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2. Neuroscience White Paper Click Here for What Can Neuroscience Tell Us About Why Print Magazine Advertising Works? |
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Magazine Magazine Sales Guarantee |
The Case for Print Magazines |