In January of 2018, Facebook changed its News Feed algorithm to prioritize more “meaningful interactions” from friends and family. The algorithm doesn’t just promote posts with the most comments but rather posts with replies to comments that can propel a conversation forward. As Facebook de-emphasized content from businesses and brands, many publishers lost significant referral traffic and had to re-evaluate their strategies to maintain and grow their readership. Facebook’s algorithm change was a challenge to most publishers, but particularly difficult for the ones that relied heavily on the social media platform to distribute content and drive traffic. So, over a year later, let’s take a look at what publishers are doing to replace that lost referral traffic. Many changed their approach on Facebook and explored different social platforms for distribution, such as LinkedIn or Instagram. They also took a look within to see how they can tweak their internal strategies.