17 Sep 2019 - 11 Apr 2021
AUGSEPAUG
17
201820192020
Love Your Hair–
Dove
A love letter to hair.
In all its glorious forms.
Overview
Dove’s research showed that 8 in 10 women don’t love their hair. So, to help turn that around, we brought in support from a serious big wig.
Legendary VOGUE Creative Director, Grace Coddington, reveals the story of how she came to love her wild orange locks.

therealgracecoddington @dove some might call this a bad hair day… not me! #loveyourhair

therealgracecoddington @dove some might call this a bad hair day… not me! #loveyourhair
0 %
Lift in brand favorability
0 %
Lift in positive consumer emotion
0 K+
Social activation and engagement
Previous Case Study
Next Case Study
Contact
1 World Trade Center
New York, NY
USA 10007
© 2019 Condé Nast.
All rights reserved.