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Reuters is the world’s largest multimedia news organization. Breaking the biggest stories for over 165 years, Reuters delivers unparalleled international news coverage with speed, impartiality and insight. Partner with Reuters to position your brand among powerful stories that inspire action.

REUTERS GLOBAL REACH*

0M**
Page Views
0M**
Users
0M**
Visits
0M**
Video Starts
*On desktop, mobile web and app
**Source: Google Analytics, February 2019

ONE TRUSTED SOURCE FOR NEWS
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Covering all corners of the globe with
extensive reach across 17 site editions
including 12 local language sites.
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narratives in innovative ways.
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A premium mobile experience that
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news anytime and anywhere.
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Inherently trusted social platforms
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POWERFUL STORIES START HERE

Reuters award-winning branded content studio delivers the best in editorial and multimedia production across digital and real-world platforms to influence the right people, in the right place, at the right time.

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Moments of Wonder

Telling the story of a finely-balanced eco-system in a time of unprecedented change
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Capturing the vibrant, unique experience of the Singapore Grand Prix with custom editorial and photography
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SPECS & GUIDELINES

AD UNIT SPECS
Billboard

Dimensions (in pixels):
970x250

File Format & File Size:
HTML 80 KB, GIF/JPG/PNG 50 KB

Animation/Video Time (Max):
15 sec

Border:
Required

Sound:
User initiated

Loops:
Max 3

Leaderboard

Dimensions (in pixels):
728x90

File Format & File Size:
HTML 80 KB, GIF/JPG/PNG 50 KB

Animation/Video Time (Max):
15 sec

Border:
Required

Sound:
User initiated

Loops:
Max 3

MPU

Dimensions (in pixels):
300x250

File Format & File Size:
HTML 80 KB, GIF/JPG/PNG 50 KB

Animation/Video Time (Max):
15 sec

Border:
Required

Sound:
User initiated

Loops:
Max 3

Double MPU

Dimensions (in pixels):
300x600

File Format & File Size:
HTML 80 KB, GIF/JPG/PNG 50 KB

Animation/Video Time (Max):
15 sec

Border:
Required

Sound:
User initiated

Loops:
Max 3

* In-banner video ad is allowed. Auto-play video is ok but sound must be muted by default.
* HTML format creative must be provided by 3rd party tag.
* MPU spec works for Mobile Web too.

Expandable Billboard

Dimensions (in pixels):
Initial / Expanded: 970x250 / 970x500

File Format & File Size:
HTML 80 KB / 1 MB, GIF/JPG/PNG 50 KB, MP4/GG/WebM 1 MB / 10 MB

Animation/Video Time (Max):
15 sec

Border:
Required

Sound:
User initiated

Loops:
Max 3

Video Player:
Must have play, pause, mute, unmute controls

Notes:
Available on Homepages only

Expandable Leaderboard

Dimensions (in pixels):
Initial / Expanded: 728x90 / 728x400

File Format & File Size:
HTML 80 KB / 1 MB, GIF/JPG/PNG 50 KB, MP4/GG/WebM 1 MB / 10 MB

Animation/Video Time (Max):
15 sec

Border:
Required

Sound:
User initiated

Loops:
Max 3

Video Player:
Must have play, pause, mute, unmute controls

Notes:
Available on Homepages only

Pushdown

Dimensions (in pixels):
Initial / Expanded: 970x90 / 970x415

File Format & File Size:
HTML 80 KB / 1 MB, GIF/JPG/PNG 50 KB, MP4/GG/WebM 1 MB / 10 MB

Animation/Video Time (Max):
15 sec

Border:
Required

Sound:
User initiated

Loops:
Max 3

Video Player:
Must have play, pause, mute, unmute controls

Notes:
Available on Homepages only

* All ad expansions must be user-initiated Rich Media creative must be provided by 3rd party tag.

Desktop Homepage Native

Dimensions (in pixels):
190x120 (thumbnail-image) 88x24 (logo)

File Format:
JPG/PNG 50 KB, EPS/AI 10 KB

Animation/Video Time (Max):
-

Headline:
50 characters max with space

Description:
200 characters max with space

Click through URL:
Required

Advertiser Name:
-

CTA message:
-

Desktop Homepage Native for JP edition (Japanese)

Dimensions (in pixels):
190x120 (thumbnail-image) 88x24 (logo)

File Format:
JPG/PNG 50 KB, EPS/AI 10 KB

Animation/Video Time (Max):
-

Headline:
40文字以内

Description:
80文字以内

Click through URL:
Required

Advertiser Name:
-

CTA message:
-

Intervals

Dimensions (in pixels):
300x200 (thumbnail-image)

File Format:
JPG/PNG 50 KB

Animation/Video Time (Max):
-

Headline:
25 characters max with space

Description:
100 characters max with space

Click through URL:
Required

Advertiser Name:
Text

CTA message:
15 characters max with space

Notes:
No copy or logos inside the supplied image

Intervals for JP edition (Japanese)

Dimensions (in pixels):
300x200 (thumbnail-image)

File Format:
JPG/PNG 50 KB

Animation/Video Time (Max):
-

Headline:
15文字以内

Description:
60文字以内

Click through URL:
Required

Advertiser Name:
Text 15文字以内

CTA message:
7文字以内

Notes:
No copy or logos inside the supplied image

Intervals, text-only

Dimensions (in pixels):
N/A

File Format:
-

Animation/Video Time (Max):
-

Headline:
25 characters max with space

Description:
120 characters max with space

Click through URL:
Required

Advertiser Name:
Text

CTA message:
15 characters max with space

Notes:
No copy or logos inside the supplied image

Landing Page Native**

Dimensions (in pixels):
N/A

File Format:
JPG or PNG 50 KB

Animation/Video Time (Max):
-

Headline:
25 characters max with space

Description:
120 characters max with space

Click through URL:
Required

Advertiser Name:
Text

CTA message:
-

Notes:
No copy or logos inside the supplied image

Reuters App Native

Dimensions (in pixels):
600x600 (thumbnail-image)

File Format:
JPG/PNG 100 KB

Animation/Video Time (Max):
-

Headline:
60 characters max with space

Description:
180 characters max with space

Click through URL:
Required

Advertiser Name:
Text

CTA message:
-

*JPEGs and PNGs up to 50KB accepted.
*Click-through URL and accompanied headline and description must be provided.
*Native Ad should link to content pages rather than a product/service promotion page Landing page Native will be phased out as landing pages are converted to channels, interval specs work for new channels.

Full Height

Dimensions (in pixels):
100% VW X 100% VW => VH

File Format:
HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

Animation/Video Time (Max):
15 sec / 15 sec, 24 fps

Headline:
25 characters max with space

Description:
100 characters max with space

Click through URL:
Required

Advertiser Logo:
1 logo (optional) - vector, EPS format

CTA message:
15 characters max with space

3rd Party Trackers for imps & clicks:
Up to 2

Notes:

  • 300 KB initial load
  • No expansions
  • White ads must have a minimum 1px, visible border (#CCC recommended)

Half Height

Dimensions (in pixels):
100% VW X 50% VW => VH

File Format:
HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

Animation/Video Time (Max):
15 sec / 15 sec, 24 fps

Headline:
25 characters max with space

Description:
100 characters max with space

Click through URL:
Required

Advertiser Logo:
1 logo (optional) - vector, EPS format

CTA message:
15 characters max with space

3rd Party Trackers for imps & clicks:
Up to 2

Notes:

  • 300 KB initial load
  • No expansions
  • White ads must have a minimum 1px, visible border (#CCC recommended)

Quarter Height

Dimensions (in pixels):
100% VW X 30% VH

File Format:
HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

Animation/Video Time (Max):
15 SEC / 15 SEC, 24 FPS

Headline:
25 characters max with space

Description:
100 characters max with space

Click through URL:
Required

Advertiser Logo:
1 logo (optional) - vector, EPS format

CTA message:
15 characters max with space

3rd Party Trackers for imps & clicks:
Up to 2

Notes:

  • 300 KB initial load
  • No expansions
  • White ads must have a minimum 1px, visible border (#CCC recommended)
  • Desktop only

In-article, in-feed

DIMENSIONS (IN PIXELS):
100% VW X 100% VH BTWN 300PX - 720PX WIDE; APPROXIMATELY 375PX HEIGHT

File Format:
HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

Animation/Video Time (Max):
15 sec / 15 sec, 24 fps

Headline:
25 characters max with space

Description:
100 characters max with space

Click through URL:
Required

Advertiser Logo:
1 logo (optional) - vector, EPS format

CTA message:
15 characters max with space

3rd Party Trackers for imps & clicks:
Up to 2

Notes:

  • 300 KB initial load
  • No expansions
  • White ads must have a minimum 1px, visible border (#CCC recommended)

Reuters App Full Page

DIMENSIONS (IN PIXELS):
100% VH X 100% VW

File Format:
HTML 1.5 MB

Animation/Video Time (Max):
15 sec

Headline:
25 characters max with space

Description:
100 characters max with space

Click through URL:
Required

Advertiser Logo:
1 logo (optional) - vector, EPS format

CTA message:
15 characters max with space

3rd Party Trackers for imps & clicks:
Up to 2

Notes:

  • 300 KB initial load
  • No expansions
  • White ads must have a minimum 1px, visible border (#CCC recommended)

*Advertiser's brand guidelines and fonts in OTF/WOFF2 must be provided.
*In-banner video ad is allowed. Auto-play on video is ok but sound must be muted by default.
*Video and aminations limited to 15 seconds.

Pre-roll in article

Dimensions (in pixels):
1280x720

File Format:
MP4 2.5 MB / 5 MB

Animation/Video Time (Max):
15 sec / 30 sec

Notes:

  • VAST tag is acceptable.
  • Animations should be kept subtle, as the video pre-roll is where a user's attention would be.

Pre-roll On Video Page

Dimensions (in pixels):
300x250 => 640x360

File Format:
HTML 80 KB / GIF, JPG, PNG 50 KB, MP4 2.5 MB/5 MB

Animation/Video Time (Max):
15 sec / 30 sec

Notes:

  • Audio and video are not allowed.
  • HTML format creative must be provided by 3rd party tag.

Teads In-Read

DIMENSIONS (IN PIXELS):
1920X1080 (MAX) 640X360 (MIN)

File Format:
MP4 5 MB

Animation/Video Time (Max):
30 sec

Notes:

  • Any Video Codecs format, excepted: ProRes 4444, HDV720p60, Go2 Meeting 3 & 4, ER AAC LD, REDCODE
  • VAST 3.0 standard tag is acceptable.

*4:3 ratios are not supported.

All programs

Dimensions (in pixels):
1920x1080

File Format:
MOVE OR MP4 10 MB => VAST

Animation/Video Time (Max):
15 sec, 29.97 fps

Notes:
Must be hosted by Reuters TV

*4:3 and anamorphic formats are possible, but discouraged; 3:2 aspect ratio is not accepted.

MPU

Dimensions (in pixels):
300x250

File Format:
HTML 80 KB / GIF, JPG, PNG 50 KB

Animation/Video Time (Max):
Static

Border:
Required

Sound:
-

Loops:
-

HTML format creative must be provided by 3rd party tag

Supported LIBRARIES:
MRAID

Notes:
Audio and video are not allowed.

Full Page

Dimensions (in pixels):
100% vh x 100% vw

File Format:
HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB => MRAID COMPLIANT HTML

Animation/Video Time (Max):
15 sec / 15 sec, 24 fps

Border:
-

Sound:
User initiated

Loops:
-

FULL PAGE MUST BE PROVIDED BY 3RD PARTY TAG

Supported Libraries:
MRAID, Admob

Notes:
Cross platform (tablet and mobile) responsive

*Interstitials are accepted but must be MRAID compatible, which may cause issues with web delivery.
*Full page or HTML must be provided by 3rd party tag.

MPU

Dimensions (in pixels):
300x250

File Format:
HTML 80 KB / GIF, JPG, PNG 50 KB => AMPHTML 80 KB / GIF, JPG, PNG 50 KB

Animation/Video Time (Max):
15 sec

Border:
Required

Sound:
User initiated

Loops:
Max 3

3rd Party Trackers for imps & clicks:
Acceptable

Supported LIBRARIES:
MRAID

PRE-ROLL

*Expandable or Rich media that resizes is not available.
*HTML format must be provided by 3rd party tag.

MPU

Dimensions (in pixels):
300x250

File Format:
HTML 80 KB / GIF, JPG, PNG 50 KB

Animation/Video Time (Max):
15 sec

Border:
Required

Sound:
User initiated

Loops:
Max 3

3rd Party Trackers for imps & clicks:
Acceptable

Supported LIBRARIES:
MRAID

*Expandable or Rich Media that resizes is not available.
*HTML format must be provided by 3rd party tag.

GLOBAL AD POLICY AND GUIDELINES

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