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17 Sep 2019 - 6 May 2021
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The Joy Index–
Bank of America
A fool-proof theory for finding 
the happiest places on earth.
Overview
For the first time, young Americans are more pessimistic about the future than preceding generations. So, we helped them rekindle their joy.
Working with experts in the psychology of happiness, we created a scientific methodology for measuring travel joy and searched the globe for destinations that fit the criteria.
Nothing brings greater joy than the life-affirming experience of travel.
Condé Nast editors and technology told the story with immersive, 360-degree photography that put viewers square in the featured location.
They “experienced” sunny days, friendly locals, landscapes, and cuisine that renewed a sense of wonder.
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