Marketing Dictatorship: Propaganda and Thought Work in Contemporary China

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Rowman & Littlefield, 2008 - History - 231 pages
Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.
 

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Contents

The Market as a Means and a Justification for Control
110
Appointing Gatekeepers as a Means of Control
115
Rewards as a Means of Control
116
Setting Social Norms as a Means of Control
117
Conclusion
119
Sex Crime Wheels of Law and Song Zuying Managing Information Communication Technology in China
125
How China Manages the Internet
126
The Use of Laws and Regulations to Control the Internet
128

Using Architecture to Control the Internet
131
Norms as a Means to Control the Internet
133
How China Uses the Market to Control the Internet
135
The Internet as a New Locus for Chinas Propaganda and Thought Work
137
Aggressive Use of the Internet by Government Agents
139
Chinas Move to Infotainment
140
Telecommunications as a Propaganda Tool
142
Radios Role in Propaganda
144
Conclusion
145
Combating Hostile Forces Chinas Foreign Propaganda Work since 1989
151
Enemies All Over the World
153
The Post1989 Foreign Propaganda Administrative System
156
Foreign Propaganda Themes Post1989
158
Chinas Foreign Propagandists
159
Chinas Foreign Propaganda Media
166
Political PR Public Diplomacy and Spin Doctors
169
Conclusion
170
Models and AntiModels Searching for a New New China
175
Propaganda and Thought Work in the CommunistPostCommunist World since 1989
178
The West as a Model for China
180
Goodbye to AH That?
182
A New New China
186
Toward a New Paradigm of CCP Rule
189
Rating the Effectiveness of Chinas Modernized Propaganda System
192
Conclusion
194
The Rebirth of the Propaganda State
199
Glossary
203
Selected Bibliography
209
Index
221
About the Author
Copyright

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Page 68 - And instead we say that the ideal of public opinion is to align men during the crisis of a problem in such a way as to favor the action of those individuals who may be able to compose the crisis. The power to discern those individuals is the end of the effort to educate public opinion.
Page 93 - Without some form of censorship, propaganda in the strict sense of the word is impossible. In order to conduct a propaganda there must be some barrier between the public and the event.
Page 7 - Peter Kenez, The Birth of the Propaganda State: Soviet Methods of Mass Mobilization, 1917-1929 (Cambridge...
Page 31 - Kenneth Lieberthal, Governing China: From Revolution through Reform (New York: WW Norton, 1995), 122-27. 37. Lieberthal, Governing China, and Yongnian Zheng and Liang Fook Lye, "Political Legitimacy in Reform China: Between Economic Performance and Democratization...
Page 68 - But it is not enough to get out leaflets and bulletins on the mimeograph machines, to place releases in the newspapers, or to fill the air waves with radio talks. Words, sounds, and pictures accomplish little unless they are the tools of a soundly thought-out plan and carefully organized methods. If the plans are well formulated and the proper use is made of them, the ideas conveyed by the words will become part and parcel of the people themselves.
Page 65 - Lasswell of the role of propaganda in (American) democracy was republished in readings "representative of the best work in the field": "Conventions have arisen which favor the ventilation of opinion and the taking of votes. Most of that which formerly could be done by violence and intimidation must now be done by argument and persuasion.
Page 88 - Stuart Ewen, PR!: A Social History of Spin (New York: Basic Books, 1996); and Larry Tye, The Father of Spin: Edward L.
Page 7 - In our country, various parties give suggestions to and criticize one another in order to consolidate the leadership of the Communist party and the dictatorship of the proletariat and to accelerate socialist construction.
Page 192 - ... lousy. He may point to friends ("If Sam, Jack and Harry smoke, cigarettes can't be all that dangerous"). He may conclude that filters trap all the cancer-producing materials. Or he may argue that he would rather live a short and happy life with cigarettes than a long and miserable life without them. The more a person is committed to a course of action, the more resistant he will be to information that threatens that course. Psychologists have reported that the people who are least likely to believe...

About the author (2008)

Anne-Marie Brady is associate professor in the School of Social and Political Science at the University of Canterbury. She is the presenter for the BBC documentary "The Message from China.

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