Read the latest studies and reports from the world's best known business analysts.

 
 

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Sales Cloud

2020 Gartner Magic Quadrant for Sales Force Automation

Salesforce is a Leader in the SFA Magic Quadrant for the 14th consecutive year.
 

Sales Cloud

2020 Gartner Magic Quadrant for Configure Price Quote Application Suites

For the fourth year in a row, Gartner names Salesforce a Leader in the 2020 Magic Quadrant for Configure, Price and Quote Application Suites.
 

Service Cloud

2020 Gartner Magic Quadrant for CRM Customer Engagement Center

For the twelfth year in a row, Gartner names Salesforce a Leader in the 2020 Magic Quadrant for CRM Customer Engagement Center.
 

Service Cloud

2020 Gartner Magic Quadrant for Field Service Management

Gartner has named Salesforce a Magic Quadrant Leader in their Field Service Management 2020 report.
 

Marketing Cloud

2020 Gartner Magic Quadrant for Multichannel Marketing Hubs

Discover why Gartner positioned us as a Leader in the 2020 Magic Quadrant for Multichannel Marketing Hubs.
 

Marketing Cloud

2020 Gartner Magic Quadrant for Personalization Engines

Gain a complete view into the recognized personalization engines and a helpful guide for evaluating solutions.
 

Marketing Cloud

2020 Gartner Magic Quadrant for CRM Lead Management

For the third year in a row, Gartner named Salesforce a Leader in the 2020 Magic Quadrant for CRM Lead Management.
 

platform

2020 Magic Quadrant for Multiexperience Development Platforms

Gartner Names Salesforce a Leader in Magic Quadrant for Multiexperience Development Platforms
 

platform

2020 Gartner Magic Quadrant for Enterprise Low-Code Application Platforms

Gartner Names Salesforce a Leader in Magic Quadrant for Enterprise Low-Code Application Platforms.
 

analytics

2020 Gartner Magic Quadrant for Analytics & Business Intelligence Platforms

Tableau is a Leader in the Magic Quadrant for Analytics and Business Intelligence Platforms for the 8th straight year. In a time of incredible growth, market evolution, and increased customer expectations, Tableau has scaled to meet the needs of the data-driven enterprise with customer-focused innovation and platform expansion.
 

analytics

2019 Gartner Critical Capabilities Report

Salesforce received the highest score of 3.88/5 for the Augmented Analytics Use Case.
 

commerce cloud

2020 Gartner Magic Quadrant for Digital Commerce

See why Gartner has recognized Salesforce as a Leader in Digital Commerce — for the fifth year in a row.
 
 

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Sales Cloud

Forrester Consulting: Make CRM the Foundation of Your Customer-Obsessed Strategy

Gain insights on CRM use today and how businesses are investing in customer-centricity tomorrow with this study commissioned by Salesforce
 

Commerce Cloud

The Forrester Wave™: B2C Commerce Suites, Q2 2020

Learn why Forrester Research has named Salesforce Commerce Cloud a Leader in B2C commerce suites with the strongest scores for platform, supporting services, and overall strategy.
 

Commerce Cloud

The Forrester Wave™: B2B Commerce Suites, Q2 2020

See why Forrester Research has named Salesforce Commerce Cloud a Leader in B2B commerce suites with the highest scores for platform, commerce management, and overall current offering.
 

Sales Cloud

The Forrester Wave™: Partner Relationship Management, Q4 2020

Forrester recognized Salesforce as a Leader in The Forrester Wave™: Partner Relationship Management, Q4 2020. We continue to build on our no-code/low-code platform, extensive global ecosystem, and the solutions we offer across industries, segments, and channel types.
 

Marketing Cloud

The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019

In its 40-criteria evaluation of enterprise marketing software suites, Forrester named Salesforce a leader. See why in the full report.
 

Marketing Cloud

The Forrester Wave™: Experience Optimization Platforms, Q4 2020

Forrester names Salesforce a leader in Experience Optimization Platforms.
 

AppExchange

The Forrester New Wave™: SaaS Marketplaces, Q2 2020

Salesforce is recognized as a leader in The Forrester New Wave™: SaaS Marketplaces, Q2 2020. See how Salesforce “leads the pack with a mature marketplace with scale and breadth of SaaS solutions.”
 

Platform

The Forrester Wave™: Low-Code Development Platforms for AD&D Professionals, Q1 2019

Salesforce has been recognized as a Leader in Forrester Research’s recent report “The Forrester Wave™: Low-Code Development Platforms for AD&D Professionals, Q1 2019.”
 

Health cloud

The Forrester Wave™: Healthcare CRM Providers, Q1 2020

Salesforce has been named a leader in The Forrester Wave™: Healthcare CRM Providers, Q1 2020. Salesforce received the highest possible scores in the criteria of security and access, social determinants of health data, product vision, execution roadmap, market approach, customer success, and partner ecosystem.
 

Multi Cloud

The Forrester Wave™: Customer Analytics Technologies, Q3 2020

Salesforce has been named a leader in The Forrester Wave™ Customer Analytics Technologies, Q3 2020. Salesforce received the highest possible scores in the criteria of governance, business impact measurement, professional services and partner ecosystem.
 
 
 

See how Salesforce’s channel management solution — Sales Cloud PRM — can help drive partner sales and generate 319% ROI over three years.

See how you can improve channel visibility and efficiency with Salesforce’s Partner Relationship Management Solution.
 
 

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IDC White Paper: The Salesforce Economy Forecast

Get the IDC white paper, sponsored by Salesforce, that shows 3.3 Million New Jobs and $859 Billion New Business Revenue to Be Created from 2016 to 2022.

PLATFORM

IDC White Paper: The ROI of Building Apps on Salesforce

Get the IDC white paper, sponsored by Salesforce, that shows how App Cloud delivers 478% ROI.

MARKETING CLOUD

IDC Report: Worldwide Marketing Campaign Management Software Market Shares, 2019: Salesforce and Adobe Battle at the Top, Microsoft and HubSpot Post Strong Gains

In this report from IDC, learn about the key trends, developments and vendors in the market for marketing campaign management solutions.
 
 
 

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Nucleus Research Note: Salesforce Quip

In analyzing the experiences of Quip customers, Nucleus found moving to Quip increased their productivity by 15 to 20 percent and typically reduce time spent in meetings by one-third.

Salesforce.org Nucleus Report on Corporate Philanthropy

This report from Nucleus Research reflects a study conducted across North America and Europe and highlights the evolution of corporate social responsibility programs and the importance of adopting technology in the CSR space.

Nucleus Research Marketing Automation Value Matrix 2018

Nucleus positions Salesforce as a leader in marketing automation.

CRM Technology Value Matrix 1H2017

Nucleus positions Salesforce as is a CRM leader in usability and organic functionality across sales, marketing and customer service.

Small Business

5P Consulting: Salesforce Essentials ROI Case Study

Read how boutique consulting firm, 5P Consulting, implemented Salesforce Essentials, was up and running within a week, and delivers an ROI of 998 percent in less than a month and a half.

Matouk: SMB ROI Case Study

See how an American bedding manufacturer, Matouk, streamlined their operations by increasing staff productivity, customer service productivity and marketing automation -- resulting in a 223% ROI over just six months.

EINSTEIN ANALYTICS

Cloud Multiplies Analytics ROI by 2.3 Report

Read this report and learn why ROI on analytics solutions deployed to the cloud is higher than solutions deployed on-premise.

Nucleus ROI Case Study: Einstein Analytics and Shazam

See how Shazam uses Einstein Analytics to drive ROI, increase employee productivity and retain existing customers with the new Nucleus ROI Case Study.

MARKETING CLOUD

Piedmont Healthcare: ROI Case Study

Get the numbers behind Piedmont Healthcare’s successful partnership with Marketing Cloud. See how they achieved an 83% increase in ROI, higher open rates, clickthroughs, and more.
 
 
 

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Sales Cloud, Service Cloud

Ovum Enterprise Case Study: Delivering Exceptional Service Across the Student Lifecycle

See how Pepperdine University improved the student experience with institution-wide CRM with Salesforce.
 
 
 

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Beagle Research

Philanthropy’s Expanding Role in the Corporation

Get an in-depth look at the top priorities for 500 corporate leaders from companies of all sizes, and see how their businesses are addressing the needs of employees, partners, and communities.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

Gartner, Magic Quadrant for the CRM Customer Engagement Center, Brian Manusama, Nadine LeBlanc, 04 June 2020

From 2009–2012, salesforce.com was positioned as a leader in the Magic Quadrant for CRM Customer Service Contact Centers and from 2013–2014 Salesforce was included in the Magic Quadrant for the CRM Customer Engagement Center as salesforce.com.

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences, and do not represent the views of Gartner or its affiliates.

The Gartner Peer Insights Logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved.

This graphic was published by Gartner, Inc., as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.