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CORPORATE STRATEGY
Transforming lives by changing the media landscape is both ABS-CBN's vision and passion. As our audiences demand greater control over how and when they will consume our content, we will ensure our continued relevance by distributing our content on the widest array of platforms that technology will allow. Our audiences will be able to reach us anytime, in any place, and in any medium and device.

While everything around us changes - the technology, the production process, the medium used to access our content - our core ability to create quality content that touch, inspire, and empower our viewers must remain constant. We will continue to build on our core strength of content creation.
 
CORPORATE MISSION
We exist to serve the Filipino.

We exist to inform, educate, and entertain through creative content for any distribution platform.

We innovate, diversify, and expand into enterprises where our expertise in content creation opens new business and service opportunities.

We promote the best in Filipino talent, and reflect the true sentiment of the Filipino.
THE KAPAMILYA WAY
For us in ABS-CBN, our core values serve as our anchor and guide post. They guide us through the journey towards achieveing our vision.  Our core values, with clearly articulated behavioral indicators, define the ABS-CBN culture and the kind of people that  thrive in our organization. This is what we call "The Kapamilya Way."
Values
EXCELLENCE
JUDGEMENT AND DRIVE FOR RESULTS
We use best judgment to balance speed, quality, and cost to attain best returns.
RISK-TAKING
In a constantly changing competitive environment, we take action based on a careful assessment that opportunities and rewards are worth the risks. We ensure that everything possible is done to mitigate those risks.
INNOVATION AND EMBRACING CHANGE
We continuously explore new ways of doing things. We challenge even our past successes to achieve breakthroughs and to ensure our continuous improvement. 

We champion breakthrough ideas and initiatives.
TEAMWORK
COMPANY INTEREST AND TRANSPARENCY
We place the good of the team over our own personal interests. 
OWNERSHIP
We take personal accountability for our role, output, and decision. 
CONFRONTING CONFLICT
We believe in the constructive resolution of any conflict. We also believe in taking accountability for any conflicts caused. 
TEACHING AND LEARNING
Our work relies on constant teaching and learning.

We train our people to better themselves. We define areas for development and take deliberate action to fill our skill gaps. 
HONESTY, INTEGRITY & RESPECT
We deliver our commitments. We speak out and we speak true. Our values are non-negotiable.

We consistently treat others respectfully and fairly.

 
MERITOCRACY
We believe in caring for our people. We believe in granting commensurate rewards at the right time for good performance.
SERVICE ORIENTATION
We treat Filipinos, our stakeholders and customers, as our Kapamilya, putting their interests above all because they are the primary reason for our existence. We serve them with joyfulness while we create and nurture personal connections and authentic relationships built on trust.
© 2021 ABS-CBN Corporation. All Rights Reserved.
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