Amazon’s Gritty Campaign Shows How Tough Women’s Soccer Can Be
Amazon's ad promotes its new dedicated marketplace for women's soccer in Europe.
Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power
Claudine Cheever, vp of global marketing, on the production and purpose of 'Joy Is Shared.'
AI Watch: Weekly Updates on the Latest Generative AI News
Estée Lauder ramps up gen AI efforts, writers sue OpenAI.
Amazon Prime Day Eyes Consumers’ Shifting Shopping Habits
While still a harbinger for holiday shopping, Amazon’s retail holiday spurs competition and logistical conundrums.
Amazon Throws a Dog a Bone in Super Bowl Ad
The online retailer showed off the ease of buying a pet carrier and peacefully coexisting with a rambunctious friend.
10 Certain Retail Predictions for an Uncertain Year
What’s in store for retail media, the metaverse, AI content generation and more?
The 4 Trends That Defined Commerce in 2022
Retail media was king this year.
Audible Names Susan Jurevics as First Global Brand Chief in Push to Unlock ‘Next Level’ Growth
Amazon wants to scale up its audio subscription service in an increasingly competitive market.
Amazon’s 2022 Holiday Campaign Tells the Heartfelt Story of a Girl and Her Snow Globe
A child's love is the star of this Taika Waititi-directed work.
Amazon Outpaces Snap, Meta, Alphabet in Q3 Ad Revenue
The company posted a 25% increase compared to Q3 2021.
Soon, You’ll Be Able to Venmo Your Amazon Purchases
The payment option is rolling out to U.S. customers.
How Paid Search Is Helping Brands Get Ahead on Amazon
The strategies making a difference on the ecommerce platform, according to WARC's dComm Index.
Prime Day Early Access Sale Revealed 4 Truths About the 2022 Holiday Shopping Season
Amazon's Early Access Sale revealed some new truths about shoppers.
Eva Longoria Serves Up ‘Stove-to-Table’ Cookware Line
Risa is the first collaboration with the Amazon-focused ecommerce incubator Heyday.
Amazon Access Is a New Way to Shop for Low-Income Americans
The hub features programs and discounts to make products more affordable.