Why CeraVe, Velveeta and Bottega Veneta Are Putting the Paparazzi on Speed Dial
Celebrity walk shots are further blurring the line between marketing and entertainment.
How Dotdash Meredith Helps Advertisers Convert From Cookies to Contextual
Dotdash Meredith's contextual solution,D/Cipher, launched in May, knits together insights from its 48 brands.
With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value
Its revenue-share structure rewards the publisher for referring repeat customers.
Google’s New GenAI Marketing Tools Speed Up Campaign Planning and Buying
Content copyright and ownership hurdles concern marketers.
Introducing Marketing Vanguard by Adweek
A new resource for C-level marketing leaders.
How Delta Cooked Up a Storm in the Top Chef: World All Stars Penultimate Episode
Integration gives a behind the scenes look at the airline's 2024 Olympic and Paralympic deal with NBCUniversal.
Tailor Your Content, Media and Messaging With Intent Data
Account-based marketing needs these signals from clients and prospects to stay as efficient as possible.
Kraft-Heinz Says In-House Agency Is Making Its Ad Spend ‘Work Harder’
Chief growth officer Cristina Kenz gives a behind-the-scenes look at The Kitchen's international expansion.
Marketers Are Increasing Ad Spend on Children’s Content, But Publishers Are Missing Out
As a result, publishers are losing out on potential revenue of hundreds of millions of dollars annually.
How the Eli Manning Show Takes the Giants Brand Beyond the Football Field
Casual local adventures turn into a winning content strategy for a legacy team.
Newsletter Strategy Is Content Strategy
If you have someone’s full attention, trust and permission to show up in their personal space every day, there should be more value available to capture.
Huel’s Podcast Ad Ban Is a Cautionary Tale About Host-Read Promotions
Meal replacement brand cautioned by U.K. ad regulator over Diary of a CEO podcast ad
Modernizing the Marketing of 160-year-old Health Care Giant Bayer
Since 2021, Bayer's marketing operation has more than doubled in size.
WeTransfer Appoints Angelique Temple as CMO to ‘Supercharge’ Brand
Temple's appointment comes as WeTransfer continues to position itself as more than a file-sharing service.
The Future of Content Is Personalized
From insights to action with Google