Owen Wilson Does His Best Steve Jobs Impression for a Beauty Startup Ad
With the nearly 2-minute spot—which guest stars his real-life dog named Waffles—Wilson is introducing three new hair and body care products.
Commerce Can No Longer Be Where Creative Goes to Die
The consumer has matured immensely beyond the days of short-term tactics like ‘add to cart.'
A Life in 3 Minutes: Swedish Lingerie Brand Debuts an Emotion-Packed Ad
Lindex's cinematic spot, from decorated director Fiona Jane Burgess and production company Smuggler, departs from the product-focused ads that are common in the category.
Outback Steakhouse Will Replace Your Flakiest Friend With a Paid Actor for One Night Only
Flaky friends, gotta love ‘em, are a menace to society. The missed reservations and leftover concert tickets alone can really build up over the years. If only there were some [...]
Here’s My Beef With Ad Agencies
A CMO’s take on why the current ad agency model is broken.
These Rising Creatives Won U.S. Cannes Young Lions Competition
The NCM-facilitated contest continues to grow in the U.S.
In Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom
Shondaland and Flonase teamed up for a campaign ahead of the Season 3 premiere of Bridgerton.
Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party
Heineken collaborated with Bodega to create The Boring Phone, a device with reduced tech to encourage Gen Z to embrace fulfilling social lives.
The Questionable Hiring Practice Catching Marketers Unaware
Avoid falling victim to creativity theft.
Canal+ Ad Gives an Inspirational Action Movie a Shocking Ending
French broadcaster Canal+ pokes fun at action movie tropes with an ad where the classic inspirational monologue doesn’t go as planned.
CeraVe’s Super Bowl Follow-Up Is a Romcom Trailer With a Bizarre Twist
CeraVe followed up its successful Super Bowl campaign by heading to the cinema with an unexpected romcom trailer.
Hinge’s Mascot Goes to Heaven to Celebrate Dating Success Stories
The latest iteration of Hinge's "Designed to Be Deleted" campaign uses real dating success stories to show Hingie being rewarded for its sacrifice.
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.
Why CeraVe, Velveeta and Bottega Veneta Are Putting the Paparazzi on Speed Dial
Celebrity walk shots are further blurring the line between marketing and entertainment.
Disrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts
There is potential to disrupt the annual brand tradition by going beyond the Instagram post.