Your Org Structure Is Showing—Close the Mid-Funnel Gap
While marketers have historically viewed bottom-of-funnel relationships as the key to revenue, this is changing with the potential for consumers to discover and purchase from a brand in one swipe [...]
How to Promote Accessibility in Your Email Marketing Campaigns
Always consider how assistive devices will interpret the elements you include in your messages.
No, BrewDog, Beer Doesn’t Count as a Serving of Fruit and Veg
Scottish brewery falls foul of ad regulator once more.
Email Marketers Seek New Standards for Authentication
Behind every "click me" button is an email marketer looking for proof of engagement.
Infographic: Not Texting? You’re Missing Out on Sales
Acceptance of SMS marketing is nearly universal. Here's how to do it right.
To Survive the Converging Election and Holiday Seasons, Start Planning Now
Email marketers will have to go above and beyond usual efforts to cut through the noise, catch the attention of their recipients and hit their aggressive goals.
Newsletter Strategy Is Content Strategy
If you have someone’s full attention, trust and permission to show up in their personal space every day, there should be more value available to capture.
It’s Time to Address Email’s Image Problem
There's a difference between compelling imagery and burying content in photos.
Don’t Leave Your Email Marketing Capabilities on the Table
Here are six ways a good email campaign can elevate your KPIs.
7 Digital Marketing Strategies to Boost Lead Generation
According to a survey by Demand Gen Report, 47% of buyers viewed at least three to five pieces of content before engaging with a sales executive.
Top Email Marketing Trends to Watch For in 2021
Spam isn't cool, but video emails are.
Here’s the Key to Successful Email Marketing Campaigns
Insights from Brooklinen on reaching new and returning customers.
Marketing Platform Klaviyo Now Offers PrestaShop Integration
Merchants can automate personalized messaging to customers using data from the ecommerce hub.
The Strategist Doubles Down on Email to Help Guide Holiday Shoppers
Product review site's newsletter strategy includes daily gift ideas paired with exclusive discounts.
Trump and Biden Double Down on Email Fundraising Strategies
Experts said second wave of fundraising pushes will probably still compel subscribers to donate.