Spotify’s Plan to Monetize Live Events
The new offering will enable brands to integrate with Spotify's expanding slate of events.
Tribeca Festival Expands Its X Programming and Awards for Advertisers
As demand for branded entertainment escalates, festival leaders are creating more networking spaces at the intersection of marketing and film.
Expo West: The Ozempic Effect on Snacking, Clean Labels and More Trends
What we saw at the annual sampling extravaganza, which brought in 70,000 attendees and 3,000 exhibitors.
Get Married in Cheetos Chapel and Walk the Chip Strip: Inside Frito-Lay’s Super Bowl Experience in Las Vegas
PepsiCo brands have a major presence in Vegas. Cheetos chapel, Tost by Tostitos.
TelevisaUnivision and Known Partner to Better Reach Hispanic Consumers
Forging authentic connections takes teamwork and more Outlook 2024 insights.
5 Key Takeaways From the 2023 ANA Masters of Marketing Conference
With a theme of growth, the conference brought in top marketers from the biggest brands.
Introducing Adweek X: Collaborations, Connections and Convergence
Our new event will explore the collaborations and convergence powering game-changing growth.
The Growing Allure of the Eurovision Song Contest to Brands
With an audience of more than 161 million people, the international event is finding favor with big brands.
Infographic: What Event Marketers Need to Succeed in 2023
Shifting from tentpole summits to intimate experiences, finding efficiencies and more.
Pop-Up Magazine Shutters, Citing the Pandemic and Economic Downturn
The live events publisher explored a sale or investment prior to closing.
Semafor Will Generate 30% of Its First-Year Revenue From Events
The publisher, whose inaugural Africa Week begins Monday, will host 40+ events in 2023.
BuzzFeed Inc. Announces Expanded, Global Events Slate for 2023
The investment comes as the publisher faces decreasing digital engagement.
How Top Marketers Are Navigating an Uncertain Economy
Thought leaders from around the industry talk about their bold strategies for driving business growth in a down economy.
Forbes’ Event Revenue Rises 60% as It Embraces Hybrid Formats
Sponsorships now account for 35% of its advertising revenue.
‘An Investment in Attendance:’ Why Pop-Up Magazine Is Prioritizing Accessibility
The live journalism publisher partnered with disability consultants to expand its audience.