The Questionable Hiring Practice Catching Marketers Unaware
Avoid falling victim to creativity theft.
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.
9 Arguments Against Timesheets and for Modern Compensation Models
There are better, more collaborative ways for ad agencies to structure payments today.
How Agencies Use AI to Generate New Business
Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.
Dentsu Launches Its New Merkury for Media Platform
It's the group's planning and activation suite that leverages its Merkle data asset.
Marketers, Here Is Why the Term ‘Marginalized’ Is Uncomfortable But Necessary
The ad industry must understand the history of systemic racism before referencing diverse communities.
The Power and Beauty of Hula Is Her Oasis in the Media World
Off the Clock: Sarah Freund of Brill Media finds connection in the Hawaiian tradition.
Why More Publishers Aren’t Transacting on Attention … Yet
Marketers can use guarantees strategically to avoid ad fraud.
Havas CEO Yannick Bolloré: If Vivendi Spins Off Havas, It Won’t Be Via a Sale
The company grew net revenue by 4.4% in 2023.
Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit, OneVibe
The change comes as Spotify's undergone rounds of layoffs.
How Attention-Guaranteed Media Buys Will Impact the Industry
OMD and Playground xyz leaders offer perspectives on the attention economy.
Credit One Bank Names Deutsch LA Creative, Branding and Media Agency of Record
The win validates Deutsch LA's integrated offering.
What Role Do Ethics Play in Media Planning And Buying?
A much-needed framework for ethically evaluating media partners while still prioritizing key business results.
With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients
Some agencies attribute their significant revenue growth to the onslaught of B2B work.
Could Brands Fix Independent Film’s Funding Problem?
The marketing industry's Hollywood aspirations are already impacting indie filmmakers.