The Top 8 Retail Media Networks for Advertisers In 2024
Based on conversations with experts, analysts and the retailers themselves, ADWEEK compiled a list of the most important retail media networks for advertisers to know in 2024.
How Do These Awful People Sleep at Night? On Mattress Firm Beds
Three ads from Mattress Firm, launching today, center on the rhetorical question, "How do you sleep at night?"
Kristen Wiig Reprises Her Iconic SNL Character, ‘Target Lady,’ in Target’s National Campaign
Kristen Wiig reprises her Saturday Night Live character for the retailer's national ad campaign.
There’s A Revolution Transforming Women’s Sports. Are Retail Brands Keeping Pace?
Are Retail Brands Keeping Up With Women's Sports?
Ikea’s Sweet Ads Capture the Messy Realities of Pet Ownership
Ikea's sweet campaign shows products destroyed by pets to boast about the retailer's affordability.
Not Your Dad’s Suit Shop: Men’s Wearhouse Tests Comedy in New Ads
Men's Wearhouse debuts its first work with new indie agency Party Land, lightening up its formerly 'emotional' work with cheeky humor.
Amazon’s Gritty Campaign Shows How Tough Women’s Soccer Can Be
Amazon's ad promotes its new dedicated marketplace for women's soccer in Europe.
Skims Makes Ad Debut With Sci-Fi Film Starring Kim Kardashian in Every Role
Skims made its ad debut with a futuristic film in which co-founder Kim Kardashian plays every role.
Physical Retail Is the New TV
We are one step closer to the in-store equivalent of Nielsen TV ratings.
Lego’s Message to Girls and Their Parents: Ditch Perfectionism
Lego reveals gender biases in everyday language as it aims to boost girls' creative confidence through a global initiative.
What Gap’s Tyla Reset Says About Virality, Nostalgia and Relevance
Gap's Y2K-inspired strategy moves the brand forward while reflecting on its 1990s and 2000s heyday.
Athleta Dives Into Women’s History Month by Championing Olympic Swimmer Katie Ledecky
Gap-owned brand Athleta partnered with Olympic swimmer Katie Ledecky for a campaign kicking off Women's History Month.
Stance Created an Anthem for Punks and Poets in Its Own Community
Apparel brand Stance is kicking off a year-long campaign to celebrate its 15th anniversary with a hero anthem eschewing celebrities.
Will Arnett and Kathryn Hahn Go Down a Sporty Rabbit Hole for Dicks.com
The ecommerce arm of Dick’s Sporting Goods dropped two ads this week starring Will Arnett and Kathryn Hahn, reaching into new territory with comedy and celebrity and kicking off a [...]
What Happened When Ikea Decided to Run Its First Global Campaign After 80 Years
McCann Worldgroup is helping the retailer showcase the magic of home amid cost-of-living crisis.