Advertising, Marketing & PR
How to Encourage User-Generated Content: 7 Tips for Your Small Business
User-generated content transforms passive consumers into active contributors, and cultivates a sense of community around your brand.
AI Can Boost Your Small Business Sales—Here's How
Sponsored post. We dive into practical ways AI can increase small business sales, including through customer targeting, pricing optimization, and sales forecasting.
How to Market a Small Business on Instagram: 6 Practical Tips
There’s a big difference between posting selfies and promoting a small business on Instagram. Consider these takeaways as you develop your Instagram marketing strategy.
2024 Small Business Trends: What’s Next for Finances, Marketing, Tech, and More
Small business experts share their insights on 2024 trends in areas like finances, marketing, technology, and more to prepare you to navigate our ever-evolving entrepreneurial world.
12 Tips for Maintaining Brand Awareness Throughout the Year
From engaging with industry leaders online to staying updated with trending news stories, here are 12 ways smart leaders and marketers keep their brands top-of-mind year-round.
9 Common Marketing Misconceptions You Should Rethink
Young entrepreneurs share nine misconceptions new professionals have about what it takes to be a good marketer and what they should be doing instead.
10 Business Owners and Experts Share AI Predictions for 2024
AI will soon touch almost every aspect of your company. To find out exactly how AI will impact small businesses in 2024, we asked business owners and experts for insights.