Frieze Is Luring the Nation’s Rich Back to New York

At the first major art world event in over a year, reservations for VIPs and the hoi polloi alike are nearly sold out.

Florian Krewer’s Firebirds, from 2021.

© The Artist. Courtesy Michael Werner Gallery, New York and London.

Much has been made over the last 14 months of “pop-up” art galleries in Palm Beach, Fla., Aspen, Colo., and the Hamptons, N.Y., with dealers and collectors gushing about the wealthy provinces’ sales, attendance, and exposure.

Yes, New York’s galleries have been open (and selling art!) since at least last fall, and yes, there’s evidence that the trend of rich New Yorkers “fleeing” the city has been exaggerated—and is already in reverse.