TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
- In less than 4 years,
Noise , a homegrown bootstrapped D2C brand with presence in the smartwearable and hearable segment in India today boasts of being a market leader in thesmartwatch category. - Having witnessed close to 17X growth in the last 30 months, the brand aims to rake in Rs 850 crore net revenue in FY22.
- We speak to co-founders and brothers Amit and
Gaurav Khatri about their vision of creating a global connected lifestyle brand that can offer great products at the right prices.
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Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersSwapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
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Grindr shared the HIV status of users with ad firms, lawyers sayA class action claim against Grindr accuses the app of sharing users' HIV status with third parties. Austen Hays, a law firm in the UK, alleges these breaches took place over at least two years. A cl...
How the 'Oh-oh-oh Ozempic' commercial song made a musician $1 millionDavid Paton's 1974 song "Magic" has been repurposed as the theme for Novo Nordisk's Ozempic campaign. Paton, his late bandmate's estate, and Sony Publishing have profited, with Paton likely earning s...
How many followers you need on TikTok to get paid as a content creatorTikTok has spawned a new generation of creators, and many are looking to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok ushered in ...
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threatStarbucks is the latest high-profile company to phase out the role of chief marketing officer, following UPS in late 2023. Vineet Mehra, CMO of Chime, rejects the notion that the CMO role is in dange...
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLinkThe ad world is assessing the future of Michael Kassan's firm after his exit from parent company UTA. Kassan's MediaLink is a media and marketing consultancy that's best known for connecting ad and m...
Seeking nominations for the top creative agencies harnessing generative AIBusiness Insider is seeking nominations for a list showcasing the creative agencies that have mastered generative AI technologies and are using them to produce consumer-facing work. Please submit you...
15 email and DM templates influencers use to reach out to brands for paid partnershipsMany influencers land brand deals by pitching brands through email or on social media. If the brand replies, they negotiate exact deliverables, pay, and contract terms. Brand collaborations are one o...
Advertisers slashed spending on X by more than 55% ahead of this year's Super BowlThe Super Bowl rakes in millions of dollars each year from brands promoting their products. Major advertisers have historically spent big bucks on X, formerly Twitter, ahead of the big game. Super Bo...
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How much Amazon pays employees for Prime Video jobsAmazon is spending big on content and new hires as it takes on Netflix, Disney+, and others in streaming. It recently listed 255 job openings at Prime Video, 100 of them in the US. While most of Hollywood has trimmed its entertainment budget, Amazon shelled out $18....
Netflix keeps adding tons of subscribers from its password-sharing crackdown — and it's good news for DisneyNetflix just blew past Wall Street's expectations for subscriber growth. A big contributor to that was its limit on password sharing and its cheaper, ad-supported tier. Netflix said it grew subscribers by 9.33 million worldwide in Q1 — dou...
Here's how much Disney pays its employeesDisney has established itself as a formidable No. 2 to Netflix in streaming. Business Insider combed through public data to get a snapshot of how much Disney pays US employees. Disney is one of the more coveted places to work in streaming as it's cemented itself as ...
How many subscribers you need to start making money on YouTubeCreators who are part of YouTube's Partner Program can monetize their videos with ads. To join YPP, creators must have a set of metrics on either long form videos or shorts. Creators on YouTube don't need hundreds of thousands of subscribers to start earning money o...
Seeking nominations for the most innovative CMOs in 2024 — submit by April 30We're seeking nominations for Business Insider's ninth annual list of the most innovative CMOs. These CMOs are adapting to a fragmented media landscape and the rise of new technologies. Business Insider is seeking nominations for our ninth...
Seeking nominations for top PR pros working with social-media influencers in 2024Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? Thanks to the help of her team, TikTok star Alix Earle has attended exclusive events and graced...
Streamers have a Gen-Z problemEntertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte research found. Entertainment companies from Disney to Warner Bros. Discovery have a looming Gen-Z problem as...
I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.Rhegan Coursey found success creating TikTok videos and now has over 4.5 million followers. She moved to Los Angeles to pursue a career as an influencer in early 2021.This as-told-to essay is based on a transcribed interview with 21-year-o...
Seeking nominations for the 2024 rising stars of adtechBusiness Insider is compiling its annual list of rising stars transforming how digital ads are bought and sold. We're looking for up-and-comers specializing in adtech at adtech firms, brands, agencies, and publishers. We're seeking nominations for Business Insider's...
How YouTuber Jack Edwards went from making college content to becoming a top book creatorJack Edwards, who calls himself "YouTube's resident librarian," has amassed 1.3 million subscribers. He's built a business that includes brand deals, speaking gigs, and YouTube ad revenue. Last year, the Booker Prize — one the UK's biggest...
How to create an influencer media kit to pitch brandsSocial-media influencers use media kits to pitch themselves to brands. Media kits often include metrics, past campaign examples, and pay rates. Many social-media influencers rely on brand deals as their main source of income. Influencers can offer advertisers a rang...
How to get sponsored on Instagram and get paid brand partnershipsOn Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media. On Instagram, more than 21 million posts have the hashtag #ad. Over 5 million have #sponsored. Sponsored ...
AI was the talk of Davos. Here's what marketers need to knowGenerative AI was the hot topic at the 2024 World Economic Forum in Davos, Switzerland. Marketers will be pivotal in preparing companies to use AI effectively and responsibly. Marketers have a lot to learn from the World Economic Forum in Davos. This year, it was ev...
Seeking nominations for the rising stars of brand marketingBusiness Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential to be industry leaders. Business Insider is seeking nominations for its rising stars of brand marketing. P...
We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.LinkedIn is boasting a record number of members, with Gen Z driving user growth. Creators build followings with strong insights, and brands are taking notice. One of my favorite TikTok and Instagram creators is Jordan Davis (@jordanreviews...
How to get paid and make money as a content creatorContent creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past few years, earning money as a content creator and building an influencer career have become more accessible....
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