TOP STORY
Grindr shared the HIV status of users with ad firms, lawyers say
- A class action claim against Grindr accuses the app of sharing users' HIV status with third parties.
- Austen Hays, a law firm in the UK, alleges these breaches took place over at least two years.
How much Amazon pays employees for Prime Video jobsAmazon is spending big on content and new hires as it takes on Netflix, Disney+, and others in streaming. It recently listed 255 job openings at Prime Video, 1...
Netflix keeps adding tons of subscribers from its password-sharing crackdown — and it's good news for DisneyNetflix just blew past Wall Street's expectations for subscriber growth. A big contributor to that was its limit on password sharing and its cheaper, ad-suppor...
How the 'Oh-oh-oh Ozempic' commercial song made a musician $1 millionDavid Paton's 1974 song "Magic" has been repurposed as the theme for Novo Nordisk's Ozempic campaign. Paton, his late bandmate's estate, and Sony Publishing ha...
Here's how much Disney pays its employeesDisney has established itself as a formidable No. 2 to Netflix in streaming. Business Insider combed through public data to get a snapshot of how much Disney p...
How many subscribers you need to start making money on YouTubeCreators who are part of YouTube's Partner Program can monetize their videos with ads. To join YPP, creators must have a set of metrics on either long form vid...
How many followers you need on TikTok to get paid as a content creatorTikTok has spawned a new generation of creators, and many are looking to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song ...
Seeking nominations for the most innovative CMOs in 2024 — submit by April 30We're seeking nominations for Business Insider's ninth annual list of the most innovative CMOs. These CMOs are adapting to a fragmented media landscape and the...
Seeking nominations for top PR pros working with social-media influencers in 2024Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? Thanks to the h...
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threatStarbucks is the latest high-profile company to phase out the role of chief marketing officer, following UPS in late 2023. Vineet Mehra, CMO of Chime, rejects ...
Streamers have a Gen-Z problemEntertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte re...
I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.Rhegan Coursey found success creating TikTok videos and now has over 4.5 million followers. She moved to Los Angeles to pursue a career as an influencer in ear...
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLinkThe ad world is assessing the future of Michael Kassan's firm after his exit from parent company UTA. Kassan's MediaLink is a media and marketing consultancy t...
Seeking nominations for the 2024 rising stars of adtechBusiness Insider is compiling its annual list of rising stars transforming how digital ads are bought and sold. We're looking for up-and-comers specializing in...
How YouTuber Jack Edwards went from making college content to becoming a top book creatorJack Edwards, who calls himself "YouTube's resident librarian," has amassed 1.3 million subscribers. He's built a business that includes brand deals, speaking ...
Seeking nominations for the top creative agencies harnessing generative AIBusiness Insider is seeking nominations for a list showcasing the creative agencies that have mastered generative AI technologies and are using them to produce...
How to create an influencer media kit to pitch brandsSocial-media influencers use media kits to pitch themselves to brands. Media kits often include metrics, past campaign examples, and pay rates. Many social-med...
How to get sponsored on Instagram and get paid brand partnershipsOn Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media...
15 email and DM templates influencers use to reach out to brands for paid partnershipsMany influencers land brand deals by pitching brands through email or on social media. If the brand replies, they negotiate exact deliverables, pay, and contra...
AI was the talk of Davos. Here's what marketers need to knowGenerative AI was the hot topic at the 2024 World Economic Forum in Davos, Switzerland. Marketers will be pivotal in preparing companies to use AI effectively ...
Advertisers slashed spending on X by more than 55% ahead of this year's Super BowlThe Super Bowl rakes in millions of dollars each year from brands promoting their products. Major advertisers have historically spent big bucks on X, formerly ...
Seeking nominations for the rising stars of brand marketingBusiness Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential...
How to make money on Snapchat, according to creatorsSnapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand de...
We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.LinkedIn is boasting a record number of members, with Gen Z driving user growth. Creators build followings with strong insights, and brands are taking notice. ...
How to get paid and make money as a content creatorContent creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past f...
How much Amazon pays employees for Prime Video jobsAmazon is spending big on content and new hires as it takes on Netflix, Disney+, and others in streaming. It recently listed 255 job openings at Prime Video, 100 of them in the US. While most of Holl...
Here's how much Disney pays its employeesDisney has established itself as a formidable No. 2 to Netflix in streaming. Business Insider combed through public data to get a snapshot of how much Disney pays US employees. Disney is one of the m...
Seeking nominations for the most innovative CMOs in 2024 — submit by April 30We're seeking nominations for Business Insider's ninth annual list of the most innovative CMOs. These CMOs are adapting to a fragmented media landscape and the rise of new technologies. Business Insi...
Streamers have a Gen-Z problemEntertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte research found. Entertainment companies fr...
Seeking nominations for the 2024 rising stars of adtechBusiness Insider is compiling its annual list of rising stars transforming how digital ads are bought and sold. We're looking for up-and-comers specializing in adtech at adtech firms, brands, agencie...
How to create an influencer media kit to pitch brandsSocial-media influencers use media kits to pitch themselves to brands. Media kits often include metrics, past campaign examples, and pay rates. Many social-media influencers rely on brand deals as th...
Seeking nominations for the rising stars of brand marketingBusiness Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential to be industry leaders. Business Inside...
Netflix keeps adding tons of subscribers from its password-sharing crackdown — and it's good news for DisneyNetflix just blew past Wall Street's expectations for subscriber growth. A big contributor to that was its limit on password sharing and its cheaper, ad-supported tier. Netflix said it grew subscribers by 9.33 million worldwide in Q1 — dou...
How the 'Oh-oh-oh Ozempic' commercial song made a musician $1 millionDavid Paton's 1974 song "Magic" has been repurposed as the theme for Novo Nordisk's Ozempic campaign. Paton, his late bandmate's estate, and Sony Publishing have profited, with Paton likely earning seven figures. Ozempic seems like a wonde...
How many subscribers you need to start making money on YouTubeCreators who are part of YouTube's Partner Program can monetize their videos with ads. To join YPP, creators must have a set of metrics on either long form videos or shorts. Creators on YouTube don't need hundreds of thousands of subscribers to start earning money o...
How many followers you need on TikTok to get paid as a content creatorTikTok has spawned a new generation of creators, and many are looking to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok ushered in a new wave of social-media stars. Many o...
Seeking nominations for top PR pros working with social-media influencers in 2024Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? Thanks to the help of her team, TikTok star Alix Earle has attended exclusive events and graced...
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threatStarbucks is the latest high-profile company to phase out the role of chief marketing officer, following UPS in late 2023. Vineet Mehra, CMO of Chime, rejects the notion...
I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.Rhegan Coursey found success creating TikTok videos and now has over 4.5 million followers. She moved to Los Angeles to pursue a career as an influencer in early 2021.This as-told-to essay is based on a transcribed interview with 21-year-o...
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLinkThe ad world is assessing the future of Michael Kassan's firm after his exit from parent company UTA. Kassan's MediaLink is a media and marketing consultancy that's best known for connecting ad and media execs. News of a legal battle betwe...
How YouTuber Jack Edwards went from making college content to becoming a top book creatorJack Edwards, who calls himself "YouTube's resident librarian," has amassed 1.3 million subscribers. He's built a business that includes brand deals, speaking gigs, and YouTube ad revenue. Last year, the Booker Prize — one the UK's biggest...
Seeking nominations for the top creative agencies harnessing generative AIBusiness Insider is seeking nominations for a list showcasing the creative agencies that have mastered generative AI technologies and are using them to produce consumer-facing work. Please submit your nominations using this form. Over the ...
How to get sponsored on Instagram and get paid brand partnershipsOn Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media. On Instagram, more than 21 million posts have the hashtag #ad. Over 5 million have #sponsored. Sponsored ...
15 email and DM templates influencers use to reach out to brands for paid partnershipsMany influencers land brand deals by pitching brands through email or on social media. If the brand replies, they negotiate exact deliverables, pay, and contract terms. Brand collaborations are one of the main ways to earn income as an inf...
AI was the talk of Davos. Here's what marketers need to knowGenerative AI was the hot topic at the 2024 World Economic Forum in Davos, Switzerland. Marketers will be pivotal in preparing companies to use AI effectively and responsibly. Marketers have a lot to learn from the World Economic Forum in Davos. This year, it was ev...
Advertisers slashed spending on X by more than 55% ahead of this year's Super BowlThe Super Bowl rakes in millions of dollars each year from brands promoting their products. Major advertisers have historically spent big bucks on X, formerly Twitter, ahead of the big game. Super Bowl Sunday is the one day of the year tha...
How to make money on Snapchat, according to creatorsSnapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. While Snapchat is largely known for its ephemeral messaging, the platform is also...
We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.LinkedIn is boasting a record number of members, with Gen Z driving user growth. Creators build followings with strong insights, and brands are taking notice. One of my favorite TikTok and Instagram creators is Jordan Davis (@jordanreviews...
How to get paid and make money as a content creatorContent creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past few years, earning money as a content creator and building an influencer career have become more accessible....
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future