Earned Media Attribution
Measure the impact of Earned Media coverage from view to purchase with digital precision that captures real audience attributes, behaviors and conversion.
Stop guessing and start attributing value to PR. Truly get to know the audiences who interact with earned media content about your brand, campaign or industry.
Analyze downstream impact with website conversion tracking to understand exactly how earned media coverage influences end consumer activity.
Unlock precise and validated reach metrics to understand the viewership, engagement, and audiences of placed media content.
Leverage earned audiences from press releases or media coverage and activate paid campaigns to drive PR attribution, customer engagement, and higher conversion rates across channels.
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