Tip Sheets
Oct 05, 2020
The 2020 Influencer Marketing Tip Sheet
Download this tip sheet on how to develop and execute an effective influencer marketing strategy.
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Sep 14, 2020
A Data Forward Media Strategy Isn't as Hard as You Think
Get this cheat sheet on how to track data in a way that will inform and empower your PR efforts, so no time is lost on data that won’t help you showcase the value you bring.
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Jul 20, 2020
Managing Your Communications Plan During a Crisis
Make sure to have a look at this checklist of the critical elements you need to proof before your next communication during unforeseen events. Don't forget to revisit it throughout a crisis to adapt your plan as the situation evolves.
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Jul 06, 2020
State of the Media Perfect Pitching List
We invite you to review this quick guide of the best tips and tricks before sending your next pitch to journalists.
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Jun 22, 2020
Guide to Writing a Great Press Release
Download this guide, including a press release template, and a checklist of do's and don'ts.
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Apr 21, 2020
How to Ensure Your COVID-19 Press Release Gets Published
This one-page guide features real examples of approved press releases (and fictional examples of refused ones) to help craft your own releases.
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Mar 23, 2020
Best Practices for Brand Communications in Times of Uncertainty
Due to the rapidly shifting news cycle and growing concerns about COVID-19, we at Cision want to support your communication efforts during these times of uncertainty.
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Sep 01, 2019
2019 Media Database and Earned Media Toolkit
Today, to generate earned media placements it involves deep research into what outlets are appropriate for a story, what angles or themes those outlets cover and an understanding of the best ways to reach out to individual media contacts.
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Jan 02, 2019
2019 Content Calendar + Template (Why You Need One And How to Use it)
Cision's 2019 content calendar and template helps you plan your marketing approach far in advance and take advantage of specific times of year when certain campaigns will thrive.
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Sep 10, 2018
2018 Fashion & Beauty Pitching Kit
Cision's Fashion & Beauty Pitching Kit gets your brand in front of the most connected fashion influencers and trendsetters.
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Mar 21, 2018
The Ultimate List of Content Marketing Statistics
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Oct 18, 2017
10 Tips to Get Journalists to Read Your Pitch And Cover Your News
Strategies that are not only proven to work, but that are also supported by journalists, bloggers and media influencers.
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Jun 23, 2017
How To Create a Powerful Public Service Announcement
If you’re brainstorming a public service campaign, or you simply want some tips on how to better connect with audiences, consider these best practices.
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Jun 13, 2017
Quick & Easy Guide to Sharing Your News Release with the World
Cision's tip sheet arms you with knowledge to better craft and share your press release and improve impact.
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Jun 13, 2017
Crisis Comms Checklist
This 10-step checklist is designed to guide you through a crisis as it happens.
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Jun 13, 2017
Crisis Comms Checklist
This 10-step checklist is designed to guide you through a crisis as it happens.
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