Articles
Articles
Apr 23, 2019
Takeaways from Cision’s 10th Annual State of the Media Report
Our 2019 State of the Media Report is full of insights from journalists and other media professionals on all aspects of the industry. Let's dig into some of the big takeaways before you dig into the full report.
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Apr 17, 2019
Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves
To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.
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Mar 28, 2019
How Cision’s MediaRoom Can Solve Your Comms Challenges in 2019
Cision's MediaRoom platform gives communication teams complete control over their online newsroom, allowing them to circumvent organizational constraints and deliver on their goals.
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Feb 05, 2019
Why New Companies Need Great PR
If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.
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Jan 23, 2019
Cision® Expands Earned Media Management Leadership with the Addition of TrendKite
The addition of TrendKite extends Cision’s vision for Earned Media Management, the unification of tech, data, measurement and analysis to modernize comms.
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Jan 15, 2019
2019: The Year for Clean Slate Public Relations
Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.
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Jan 08, 2019
Cision® Expands Modern Social Marketing Capabilities, Driving the Future of Earned Media Management
Cision® expands modern social marketing capabilities with the acquisition of Falcon.io.
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Dec 10, 2018
How to Identify Influencers as Part of Your Earned Media Management Strategy
PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.
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Nov 30, 2018
Strict Release Guidelines Assure Integrity
Every news release issued by one of our wire services is evaluated against our Accepted Content Guidelines prior to being distributed.
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Nov 27, 2018
How Earned Media Management Optimizes Comms Campaigns
Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.
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Oct 03, 2018
Why Data and Tech Savvy PR Pros Are in High Demand
From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.
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Sep 19, 2018
Setting the Stage for a Sustainable Diversity & Inclusion Strategy
Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.
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Sep 10, 2018
The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy
Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?
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Sep 04, 2018
Four Ways To Rethink Your Approach To Earned Media Measurement
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
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Aug 29, 2018
What Vanity Metrics Aren't Telling You About Earned Media
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.
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Aug 22, 2018
How To Organize Your Communications Team In An Era Of Earned Media Measurement
Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.
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Aug 15, 2018
Earned Media Is Part Of The Customer Experience
For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.
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Jul 31, 2018
Evolve Your Media Relations With Social Influencer Discovery
Cision's new Social Influencer Discovery tool enables users to identify newly emerging and established social media influencers.
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Jul 30, 2018
Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis
Cision can now provide PR and comms professionals the most robust imaging and logo monitoring capability through the acquisition of ShareIQ technology.
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Jun 19, 2018
How to Evaluate a Social Media Listening Platform
Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.
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