Cision Media Relationship Management
Cision combines the industry's largest media database with robust relationship management
Build better relationships with journalists, and secure more and better coverage for your organization.
Today it's more difficult than ever to find, vet and cultivate the best journalists and social media influencers to tell your story
Unless you have Cision Communications Cloud Media Relationship Management
Cision combines the industry's largest media database with robust relationship management. You get carefully researched, fully vetted and pitchable journalists, outlets, influencers and opportunities at your fingertips, on your desktop, in one place. Our platform makes it easy to target the best contacts for reaching your target audience—and to launch personalized, integrated, data-driven campaigns that win your organization the coverage it deserves.
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Seriously expand your earned media outreach
850,000+ Pitchable Media Contacts, Journalists and Other Outlets
Each contact is expertly researched and curated by our media research team and is larger than any other database in the market with claims of having approximately half as many outlets.
190,000 Journalists Actively Seeking Sources
190,000 Journalists Actively Seeking Sources
Pitch directly to journalists who are actively seeking sources for stories they’re writing now and build lasting relationships for the future.
Pitch directly to journalists who are actively seeking sources for stories they’re writing now and build lasting relationships for the future.
1.18+ Billion Social Influencer Profiles
Easily find the right influencers and creators to target with the information you need to reach them with your communications campaign.
224 Countries and Territories
With hundreds of thousands of contacts from around the globe, you can find the contacts you need to be successful. Our research team makes more than 20,000 updates per day to the database—that means Cision customers always have the most up-to-date information at their fingertips.
Find the right contacts based on audience and performance
It’s not just about finding more contacts—it’s about finding the right contacts. Cision gives you the tools you need, backed by robust profiles and data analytics to quickly find journalists with the right skills, experience and audience to tell your story.
Filter contacts by topic, geography, type of contact, publication and more
Search by keyword, view recently published articles—learn who’s writing about what matters to your brand right now
See what content journalists and influencers are posting to social media
Zero in on the ideal media contacts—your ‘go-to’ list of journalists and influencers for specific topics and campaigns
Build productive relationships with media that matter
Cision gives you a management tool with the additional information you need to make a great first impression, and to fine-tune pitches and follow-ups for each contact. With all the challenges that journalists face, you can be their source of truth.
Some of the challenges that journalists face:
- Maintaining credibility as a trusted news sources/combating accusations of “fake news”
- Lack of staffing and resources
- Declining advertising and circulation revenues
As a PR and Communications expert, you can build a bond that is more authentic and less of a transactional relationship. Here’s how you can do that with the best database relationship management tool in the market:
- Align your pitch to the content your media contact writes about—connecting the dots around how your story aligns with their focus.
- Once you find the right contact for your content, deliver it when and how each journalist or influencer specifies.
- Generate personalized email pitches at scale—tailoring content for each recipient.
- See email metrics and develop follow-up lists based on responses.
Create lasting relationships, and never miss a follow-up
Cision Media Relationship Management is like a CRM system for media contacts.
Add details of every interaction to each contact's record. Automate follow-ups based on specific criteria—like contacts who opened but didn't click on your pitch. Cision keeps a complete record of all your team's journalist and influencer communications, automatically.
Brendan Hoban
Communications Coordinator, Brookings Institute
We often know exactly what we want and with Cision, we can really narrow down our searches and find the right contacts easily. Cision gives us a lot of additional information beyond the email address.
Cision Communications Cloud
Harness the full power
Save time while doing more with Cision.
Cision Media Relationship Management is just one part of the Cision Communications Cloud, our integrated platform for understanding your media landscape, tracking audience reach and behavior, measuring outcomes, and proving the value of strategic communications. When you combine our management platform with our media monitoring and analytics you can refine your communications and marketing strategy, expand influencer marketing, find and capture new contacts in any workflow and use dashboards to keep a pulse on impact.
What our experts are saying
2024 Global Comms Report: Elevating & Evolving
The 2024 Global Comms Report from Cision and PRWeek reveals key insights into public relations and communications strategies, with a focus on trends in social media, influencer engagement, adoption of new technologies like AI, and the increasing importance of data-driven decisions in PR.
SPEAK TO AN EXPERT TODAY
Cision PR and Communications experts take the time to understand your strategy, goals and challenges. In partnership with you, our team will recommend the optimal solution to help you understand, influence and amplify your story.