White Papers
White Papers
Jul 13, 2021
2021 Product Pitch e-book
A quick and easy guide to better product pitching.
Apr 15, 2021
Cision’s 2021 Global State of the Media Report
We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.
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Apr 13, 2021
2021 Travel Pitching Kit
Best practices and pitching tips from travel journalists to help your media coverage take off.
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Mar 22, 2021
Cision’s State of Investor Relations Report
We surveyed senior IR executives across the U.S. to learn how they pivoted their programs in 2020 – a year full of unforeseen and unavoidable challenges.
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Mar 04, 2021
2021 Digital Marketing Trends Report
Top 10 marketing trends you can't ignore. Read up on the trends that will help your business not just survive, but thrive in 2021.
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Jan 22, 2021
Pitch Perfect: Data-Driven Pitching for a Digital PR World
Use data to build better pitches and maximize the impact of your earned media.
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Jan 13, 2021
2021 Healthcare Pitching Kit
Best practices and pitching tips from health experts and journalists to help your pitches end in placement.
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Jan 07, 2021
The Ultimate Toolkit for Getting Your Press Release Noticed
Learn how to effectively incorporate press releases as part of your PR strategy.
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Dec 21, 2020
Creating an Adaptable PR Strategy for 2021
Our toolkit gives you the resources you need to ensure your ready for what lies ahead in 2021.
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Dec 10, 2020
Looking Back, Moving Forward
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Dec 02, 2020
PR's New Role As Strategic Advisor
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Dec 02, 2020
Press Release Distribution: The “Who, What, When, Where” of the Wire
This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news distribution service.
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Nov 12, 2020
2020 Comms Report
PRWeek and Cision's fourth annual Comms Report reveals the trends and challenges shaping the PR industry.
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Nov 04, 2020
Grow Your PR Presence in 2021
Our toolkit gives you the resources you need to prepare for 2021, and amplify your coverage.
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Oct 28, 2020
5 Problems communicators Help Brands Solve
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Oct 21, 2020
Reputation As A Manageable Business Asset
Learn how to analyze your brand reputation and use that data to guide your brand's communications and overall business strategy.
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Oct 15, 2020
High Performance Media
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Oct 07, 2020
5 Steps to Earn Media Coverage During the Election
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Oct 06, 2020
How a Nonprofit Shifted Its PR Strategy in 2020
Our eBook takes a closer look at how the St. Baldrick's Foundation was able to quickly and effectively shift their awareness and PR strategy this year.
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Oct 01, 2020
2020 US Election Toolkit for PR and Comms Pros
Our 2020 US Election Toolkit combines resources to help you organize your PR strategy in the current election climate.
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Sep 22, 2020
A Decade's Worth of Insight Into Media Preferences
We compiled our State of the Media findings from over the years into one white paper, highlighting the key trends we see year after year.
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