BuyYourFriendaDrink gets bought
The remote drink-buying company is acquired by Living Social, best known as the creator of the "Pick Your Five" preference-ranking app for Facebook and the like.
A reviewing and recommendation company called Living Social, which makes the popular "Pick Your Five" app for Facebook (and other social networks), has acquired BuyYourFriendaDrink.com.
BuyYourFriendaDrink describes itself in a press release as an "automated sampling solution for the beer, wine and spirits industry," but don't let that fool you. It's really a way for you to remotely buy drinks for your friends when you lose bets to them.
You pay up, your friend gets a text-message or e-mail code that the bartender enters into the system, and your friend gets a drink. The company also offers gift cards and does sponsored "sampling" campaigns with beverage brands.
Financial terms of the deal were not disclosed, but we assume there was a toast involved.