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As global supply chain continues to be squeezed, Black Friday shoppers will feel the pinch

The 2021 holiday shopping season could be marred by out-of-stock goods and shipping delays in Europe and China.

Black Friday deals at the small local Phone House-branded mobile telephone shop in the Groninger city of Veendam, Veenkoloniën. Source - Donald Trung Quoc Don (Chữ Hán) CC SA 4.0
Black Friday deals at the small local Phone House-branded mobile telephone shop in the Groninger city of Veendam, Veenkoloniën. Source - Donald Trung Quoc Don (Chữ Hán) CC SA 4.0

The 2021 holiday shopping season could be marred by out-of-stock goods and shipping delays as the recent floods in Europe and China exacerbate already strained global supply chains.

The devastating floods in Western Europe and China’s Henan Province have caused considerable damage to key shipping hubs and businesses and could end up creating bottlenecks in the supply chain and increase prices on a day when consumers expect deep discounts, reports the International Business Times.

According to CNBC, railroads used to deliver goods and raw materials in both China and Europe were damaged in the floods, as well as facilities, machinery, and warehouses of companies in the supply chain industry.

Pawan Joshi, executive vice president of supply chain software firm E2open, told CNBC, “Black Friday and the holiday season, for which products (and raw materials) are being staged, will face the brunt of the impact.”

“Consumer electronics, dorm room furniture, clothing, and appliances will all continue to be in short supply as back-to-school shopping starts up, and will trickle into the peak holiday shopping season,” he said. 

Joshi added that delays in the distribution of raw materials will have a “cascading effect” that will disrupt supply chains “for weeks and months.”

Death toll in central China floods rises to 302, dozens still missing
The death toll from floods in central China rose to 302 after torrential downpours dumped a year’s rain on a city in just three days last month. – Copyright AFP/File STR

When you begin adding up the various crises the world has seen over the past year or two, including the shortage of shipping containers, the Suez Canal incident, and the coronavirus pandemic, not to mention the adverse weather events in Europe and China, together, they have fueled major delays at shipping hubs.

Some of the worst-hit industries include autos, technology, and electronics, according to those who spoke with CNBC, have been impacted by the flooding. Germany’s largest steelmaker, Thyssenkrupp, has declared force majeure.

A force majeure event occurs when unforeseeable circumstances such as natural catastrophes prevent one party from fulfilling its contractual duties, absolving it from penalties.

Toymaker Hasbro said in April that it would increase the price of its toys and games as it looked to offset the cost of increasing raw material expenses. Toy company Mattel also warned that it was suffering from a “significant impact” to its margins from rising resin prices and ocean freight charges at the same time.

The bottom line? Joshi says there will most likely be fewer and smaller discounts this Black Friday, and some goods will see their prices going up.

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We are deeply saddened to announce the passing of our dear friend Karen Graham, who served as Editor-at-Large at Digital Journal. She was 78 years old. Karen's view of what is happening in our world was colored by her love of history and how the past influences events taking place today. Her belief in humankind's part in the care of the planet and our environment has led her to focus on the need for action in dealing with climate change. It was said by Geoffrey C. Ward, "Journalism is merely history's first draft." Everyone who writes about what is happening today is indeed, writing a small part of our history.

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