The Value of Design in Retail and Branding

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Synopsis

(20 chapters)

Prelims

Pages i-xxvi

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Introduction

Pages 1-6

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Part 1 The Value of…Design

Conceptualising Customer Value in Physical Retail: A Marketing Perspective

Pages 9-24

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Citation: Leroi-Werelds, S. (2021), "Conceptualising Customer Value in Physical Retail: A Marketing Perspective", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 9-24. https://doi.org/10.1108/978-1-80071-579-020211002

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Appreciating and Judging the Design of Independent Retailers' Blended Concepts

Pages 25-37

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Citation: Madsen, S.M. and Petermans, A. (2021), "Appreciating and Judging the Design of Independent Retailers' Blended Concepts", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 25-37. https://doi.org/10.1108/978-1-80071-579-020211003

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The Added Value of Designing by Crossmodal Correspondences

Pages 39-50

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Citation: Adams, C. and Vanrie, J. (2021), "The Added Value of Designing by Crossmodal Correspondences", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 39-50. https://doi.org/10.1108/978-1-80071-579-020211004

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Fashion and Lifestyle Brands: Storytelling within Purpose-Led Brands in Order to Contribute to Growth

Pages 51-64

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Citation: Charles, E. and Marciniak, R. (2021), "Fashion and Lifestyle Brands: Storytelling within Purpose-Led Brands in Order to Contribute to Growth", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 51-64. https://doi.org/10.1108/978-1-80071-579-020211005

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Part 2 The Value of…Experience

The Influence of Economic Theories on the Value of Retail Design: A Designer’s Perspective

Pages 67-84

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Citation: de Wet, M. and Prinsloo, I. (2021), "The Influence of Economic Theories on the Value of Retail Design: A Designer’s Perspective", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 67-84. https://doi.org/10.1108/978-1-80071-579-020211006

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The Added Value of Retail Design for the New Age of Consumerism

Pages 85-94

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The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty

Pages 95-108

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Citation: Mulder-Nijkamp, M., Eggink, W., de Kok, M. and ten Klooster, R. (2021), "The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 95-108. https://doi.org/10.1108/978-1-80071-579-020211008

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The Importance of Warmth in Brand Design

Pages 109-119

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Citation: Kim, S., Murray, K.B. and Moore, S.G. (2021), "The Importance of Warmth in Brand Design", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 109-119. https://doi.org/10.1108/978-1-80071-579-020211009

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Part 3 The Value of…Context

Virtually the Same: Understanding Consumer Experience in an Omnichannel Environment

Pages 123-135

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Citation: Reid, L.F., Marvell, A., Parker, D. and Ward, P. (2021), "Virtually the Same: Understanding Consumer Experience in an Omnichannel Environment", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 123-135. https://doi.org/10.1108/978-1-80071-579-020211010

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Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking

Pages 137-146

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Citation: Janssens, K., Beckers, C. and Quartier, K. (2021), "Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 137-146. https://doi.org/10.1108/978-1-80071-579-020211011

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Exploring In-store Shopping Experiences and Resultant Purchasing Influence: An Autoethnographic Approach

Pages 147-157

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Citation: Lloyd-Parkes, E. and Deacon, J.H. (2021), "Exploring In-store Shopping Experiences and Resultant Purchasing Influence: An Autoethnographic Approach", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 147-157. https://doi.org/10.1108/978-1-80071-579-020211012

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Designing Valuable Experiential Retail Environments: A Review of the Design Process

Pages 159-170

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Citation: Servais, E., Quartier, K. and Vanrie, J. (2021), "Designing Valuable Experiential Retail Environments: A Review of the Design Process", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 159-170. https://doi.org/10.1108/978-1-80071-579-020211013

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Part 4 The Value of…Interdisciplinarity

The Interlink between Sensorial and Meaning Properties of a Retail Design and Brand Assets: A Comparison of Three Grocery Store Designs

Pages 173-183

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Citation: Adams, C. and Quartier, K. (2021), "The Interlink between Sensorial and Meaning Properties of a Retail Design and Brand Assets: A Comparison of Three Grocery Store Designs", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 173-183. https://doi.org/10.1108/978-1-80071-579-020211014

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Local Collaboration in Retail Design: A Strategy for Localising Global Brands

Pages 185-196

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Citation: Khan, Z. (2021), "Local Collaboration in Retail Design: A Strategy for Localising Global Brands", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 185-196. https://doi.org/10.1108/978-1-80071-579-020211015

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Evidencing Value Creation in ‘Value Co-creation’: A Case Study of Singapore's Second Largest Banking Group

Pages 197-208

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Citation: Yam, M.-Y.A. and Lee, A. (2021), "Evidencing Value Creation in ‘Value Co-creation’: A Case Study of Singapore's Second Largest Banking Group", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 197-208. https://doi.org/10.1108/978-1-80071-579-020211016

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Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective

Pages 209-219

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Citation: Petermans, A., Doucé, L. and Willems, K. (2021), "Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 209-219. https://doi.org/10.1108/978-1-80071-579-020211017

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Conclusion

Pages 221-223

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Index

Pages 225-230

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Cover of The Value of Design in Retail and Branding

DOI

10.1108/9781800715790

Publication date

2021-06-10

Editors

ISBN

978-1-80071-580-6

eISBN

978-1-80071-579-0

The Value of Design in Retail and Branding

Synopsis

Table of contents

Prelims

Introduction

Part 1 The Value of…Design

Conceptualising Customer Value in Physical Retail: A Marketing Perspective

Appreciating and Judging the Design of Independent Retailers' Blended Concepts

The Added Value of Designing by Crossmodal Correspondences

Fashion and Lifestyle Brands: Storytelling within Purpose-Led Brands in Order to Contribute to Growth

Part 2 The Value of…Experience

The Influence of Economic Theories on the Value of Retail Design: A Designer’s Perspective

The Added Value of Retail Design for the New Age of Consumerism

The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty

The Importance of Warmth in Brand Design

Part 3 The Value of…Context

Virtually the Same: Understanding Consumer Experience in an Omnichannel Environment

Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking

Exploring In-store Shopping Experiences and Resultant Purchasing Influence: An Autoethnographic Approach

Designing Valuable Experiential Retail Environments: A Review of the Design Process

Part 4 The Value of…Interdisciplinarity

The Interlink between Sensorial and Meaning Properties of a Retail Design and Brand Assets: A Comparison of Three Grocery Store Designs

Local Collaboration in Retail Design: A Strategy for Localising Global Brands

Evidencing Value Creation in ‘Value Co-creation’: A Case Study of Singapore's Second Largest Banking Group

Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective

Conclusion

Index

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Table of contents

Part 1 The Value of…Design

Part 2 The Value of…Experience

Part 3 The Value of…Context

Part 4 The Value of…Interdisciplinarity

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