E! is the only global, multiplatform brand for all things entertainment, pop culture and lifestyle.
We eat, sleep and breathe pop culture, delivering exclusive breaking news and in-depth celebrity coverage, red carpet livestreams, TV scoop and spoilers, lifestyle trends and tips, and what's viral now.
E! News' innovative, original video production capabilities include our Emmy-nominated E! Live 360 red carpet app experience; the first fully-produced weekly show for Snapchat, The Rundown; engaging, informative and fun Instastories on Instagram; and a lineup of studio-based productions created exclusively for Facebook Live with Live From E!, freeSTYLE and So True, So False. Our linear TV shows E! News and Daily Pop air in 130+ countries, with 98.6 million viewers worldwide in 20 languages.
E! News has an unparalleled reach across all digital platforms and is the go-to destination to connect with young, influential, trendsetting consumers—anytime, anywhere—on subjects they care about. E! is the No. 1 Red Carpet destination with millennials, W18-49, and 87% of fans are watching LIVE!
The E! News audience is: • 1.6x more likely to be ad-receptive • 1.3x more likely to connect with brands on social platforms • 1.4x more likely to be the first to try new products and services
We're No. 1 in Social Engagement: • 61.2 million: E! News Average Monthly Social Engagement (2020) • 106 million: E! News Instagram Video (June 2020)
Here's how our latest monthly stats stack up (June 2020): • 1.1 billion: Total digital engagement • 59 million: Digital platform video views • 69 million (and counting): Social followers/fans • 36 million: Multiplatform comScore uniques • 1 in 3 U.S. adults access E! on TV and/or Digital in an average month
Sources: (1) NBCU Deduplicated Global Reach Model, CY2019 Avg Monthly (2) Live from the E! Red Carpet ranking vs. Overall Cable Programs in Key Demos (F18-34, F18-49, F25-54). Based on L+3 Avg Impressions. Q1 20 Awards Shows (2020 Globes 1/5/20 6 – 8p, Grammys 1/26/20 6 – 8p, Oscars 2/9/20 5 – 7p).Live Viewing - Nielsen Media (TV Rocs). P2+ Avg Impressions. Live vs. L+7. Q1 20 Awards Shows (2020 Globes 1/5/20, Grammys 1/26/20, Oscars 2/9/20) (3) 2020 Gfk Custom Cable Study. Total Audience. Watched E! Entertainment last 30 days. Top 2 or Top 3 box responses (4) comScore Media Metrix multiplatform unique visitors (October 2019); Cross-platform video sourcing: Eonline.com, E! News app, E! NOW TVE desktop & mobile app, YouTube, AOLon video, NDN, MSN/Bing Video, Facebook Video, RenTrak VOD, Xfinity.com, Apple iTunes, Amazon EST, Vudu EST, and Google Play EST; Social Source for Ranking, Video Views and Followers: Listen First Media (5) Multiplatform Reach: Avg Monthly Unduplicated Reach - comScore XMedia. Jan – Nov 2019 vs. 2018. P2+, P18+, P18-34, F18-34. Live. Total Day. Digital (Desktop P2+ and Mobile P18+). E! Entertainment (TV) and E! News (Digital). Duplication (TV and Digital) / Total Unduplicated Reach.