EthicalAds Newsletter - April 2024
New features from March We shipped an updated version of our publisher guide with simplified graphics and explainers about what …
These are the major features we released in the last month:
You can always see our latest server updates in our ethical-ad-server changelog and ethical-ad-client changelog.
In September 2021:
September was our best month to date in terms of paid views and revenue! We had a 12% increase in September's revenue from August which was a 15% increase from July before that.
Part of our revenue improvements were due to price increases that went into effect over the last quarter and partially due to selling more of our harder to sell inventory. Our effective cost per thousand impressions (eCPM) has improved across the board. The US & Canada eCPM has improved from $2.87 in June to $2.93 in September, our APAC eCPM went from $0.56 in June to $0.68 in September, and our EU eCPM went all the way from $2.40 to $2.92 in September. This means more money in the pockets of our publishers!
We still have the fortunate problem of being overbooked in the US and EU especially, which has resulted in many of our on-going campaigns falling behind schedule. We've adjusted our roadmap priorities to focus more heavily on publisher acquisition. We are also looking into additional ways of managing pricing, so that we are able to better determine priority of ads across time.
The major features in our upcoming roadmap:
Thanks again for being along with us on this journey to build an ethical ad network. Please email us if you have any ideas or feedback on our product or roadmap, we always love to hear from you.
New features from March We shipped an updated version of our publisher guide with simplified graphics and explainers about what …