Publisher Policy
Effective date: August 19, 2020 Last updated: April 23, 2021
The goal of this page is to set expectations between EthicalAds and our publishers about what is expected on each side. Our goal is for these to be easily understandable and fair, but we're always happy to have feedback on these terms.
All publishers agree that their ad display meets these terms prior to enabling paid ads on their site. We will do an initial review of the ad display, but we expect publishers to stay within these guidelines at all times.
Contents
Ad display
We have the following rules around display of our ads:
You are welcome to display a different ad as a fallback if EthicalAds doesn't have a paid ad to show. You are also welcome to show EthicalAds to a share of your visitors (eg. 50%) along with another ad network, as long as they aren't shown on the same page.
Payouts
We currently have a 70% revenue share with publishers which is around industry standard but slightly higher. This means you get 70% of the money that we make.
We handle payouts once a month, with a minimum payment of $50. Our goal is to get payment to our publishers by the 15th of the month, with the payment being the balance at the end of the prior month.
We currently support payouts via the following methods:
Ad display validation
We reserve the right to validate that the traffic on your site looks authentic. Prior to issuing payouts, we will review all traffic for each publisher, and alert the publisher if we find any traffic that looks inauthentic.
We already invalidate different types of traffic automatically, which won't be counted as a paid ad view:
We are regularly tweaking our ad fraud detection in response to new challenges, and we're happy to work with publishers to make sure our ads work for them.
Violations
We reserve the right to adjustment payouts contingent on following our publisher policy. If traffic is found to be fraudulent, invalid, or otherwise against our policy, we will attempt to detect this prior to paying out to our publishers. Payouts may be delayed in cases where we detect suspicious activity, because once a payout has been issued it will be very difficult to revoke.
Publishers who are found in violation of our publisher policy can have their paid ads disabled. We try to provide at least 7 days notice before disabling paid advertising, but this may not be possible in all cases.
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