Today, Facebook has announced the initial launch of a new hub for gaming on its platform in the form of the Facebook Gaming tab.
The Facebook Gaming tab represents a largely structural adjustment to Facebook's existing offerings for gaming by putting all gaming-related content under one tab accessible from the platform's main navigation bar. This includes playable Instant Games, gaming Groups, videos, and livestreams.
The new hub builds off of the fb.gg destination that Facebook announced last year which sought to unify gaming content on the platform to avoid users having to hunt down streamers or posts in their News Feeds.
And alongside its June fb.gg announcement, Facebook also kicked off its Level Up program for streamers, allowing them to earn money from viewers during streams.
The Facebook Gaming tab will initially be rolled out to a small subset of Facebook users and will gradually be brought to the remainder of the platform's audience of over 700 million monthly active users. A standalone Facebook Gaming app is currently in beta test on Android.
We and our partners process data to provide:
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised ads and content, ad and content measurement, audience insights and product development.