Where News Audiences Fit on the Political Spectrum
Where do Americans get their news about politics and government? And how does the media environment intersect with political polarization? A Pew Research Center study based on a representative online survey finds striking differences in news habits along the ideological spectrum.
Explore the data:
Consumers of New Yorker
Just 3% of respondents get news from the New Yorker in a typical week, and the clear majority of its audience (77%) is left-of-center. In fact, those with consistently liberal political values make up about half (52%) of its audience (compared with 16% of all respondents).
Audience compared to all Web respondents
Source: American Trends Panel (wave 1). Survey conducted March 19-April 29, 2014. Based on all Web respondents (representative of the 89% of Americans with internet access). Each graphic shows the ideological distribution of all respondents who got news about government and politics from the source over the course of a week. Sizes of each graphic reflect the relative sizes of their audiences, which can also be seen in the reference graphic on the top right of the page. (Overall N=2,901; sample sizes for consumers of each source available upon request.) Ideological consistency based on a scale of 10 political values questions.
Updated 10/21/14: Graphic updated to align visual representation of five segments of ideological spectrum with underlying data. All data labels and percentages are unchanged.