The American Marketing Association (AMA), one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For more than seven decades, the AMA has been an essential resource, providing relevant marketing information that experienced marketers turn to every day. The AMA is the industry leader in providing members with expertise and knowledge so that they can stay ahead of the most current developments and trends in marketing. The AMA website, ama.org, offers a wide array of newly expanded information, including research, case studies, and best practices in marketing. AMA's prestigious marketing journals provide access to the newest developments in marketing thought, and AMA magazines have practical applications of marketing strategies to address marketers' daily needs on the job. These publications serve as the chief delivery tools for the latest developments, practical applications, and theoretical advancements in the dynamic, ever-changing profession of marketing. AMA offers specialty conferences, one-day hot topic seminars, bootcamps, and workshops to help marketers build the skills they need to keep ahead of emerging trends and enhance their long-term professional development.