State of the art technical optimization
Lightning fast, mobile-ready websites
Advanced SEO features for maximum visibility
Enhanced ongoing SEO audit reports
Proven methodology with measurable results
Limited: Members-Only Discounts on Selected Justia Products. Learn More Justia shares our firm's focus on results, and their performance-driven model has helped us to generate new business through our web properties. Carol James
, Jeffer Mangels Butler & Mitchell LLP
Improve Your Visibility Through Robust SEO
Search engine optimization (SEO) can influence the placement of websites within the organic listings of search engine results pages. Our process combines expert technical SEO services with the high-quality, original content on your website to provide contextual signals for search engines. Through this process search engines are better able to parse and accurately categorize your content, improving your ranking for the searches that matter to your firm.
The foundation of a strong SEO campaign is high-quality, original content. Your content should represent your law practice. It should demonstrate your attention to detail by being free of spelling and grammatical errors. It should also convey your communication skills by being readable and understandable by your typical audience.
Having original content is important because search engines value original content over duplicate copies of the same content.
Every law firm website should have content focused on the firm's practice areas and locations.
At Justia, we implement industry best practices for technical SEO that have been customized for our lawyer and law firm clients. We understand the unique challenges of SEO for the legal industry and are prepared to help our clients succeed.
All Justia websites and blogs are Google Accelerated Mobile Pages (AMP) enabled, so that content is stored on Google’s Content Delivery Network servers and presented to your potential clients at the fastest speeds possible. We also ensure that our products exceed industry standards in their PageSpeed and Core Web Vitals performance.
We prioritize security for our clients and ensure that all of our websites are HTTPS enabled and utilize the most recent industry standards.
Website Organization and Structure
As your website grows, the challenge of organizing your content increases in scale. To make your website easier to navigate for search engines and users alike, consider logical categories for organizing your content. For law firms, the usual categories are attorney profiles, practice areas, testimonials, and news. Of course, these can and should be tailored to your individual law practice.
HTML tags are used by browsers to format and structure text on a webpage. These tags may be used to emphasize certain text by making them appear bold or italicized. These may also be used to indicate the relationship between text, by identifying titles or subtitles, as well as to organize text into lists or tables. Finally, tags may be used to associate certain text to a particular type of data, such as phone numbers and addresses.
Search engines also use HTML tags as a signal to determine the subject matter of a webpage, as well as which keywords should be weighted. If a website has tagged addresses and phone numbers, search engines may rank the website better when returning business and map search results. At Justia, we optimize your content for readability by your visitors and comprehension by search engines.
Uniqueness & Quality
Law firms should present high-quality, original content on their websites. While copying content from another website may seem to be a viable shortcut, such behavior carries significant risks. First, taking someone else's content without permission may violate copyright laws. Additionally, search engines disfavor websites that present duplicate content. They want to present their users with 10 unique results, and not 10 copies of the same result from different websites. Moreover, search engines want the content they present to be user-friendly, well-written, and relevant. Accordingly, a best practice in content development is to invest the time needed to draft unique, quality content written for the end-user, not only for SEO.
How a law firm describes its practice areas will determine the quantity and quality of visitor traffic that it attracts. A website with a cursory description of all its practice areas on one page will not fare as well as another website that offers pages of substantive legal analysis and in-depth coverage for each of its practice areas.
For example, personal injury law firms should consider explaining legal concepts, such as strict liability, standard of care, or comparative negligence. They may also want to write about legal issues that arise in common scenarios, such as side-impact collisions, MRSA infections in hospitals, or adverse drug reactions. When a law firm provides strong content in these areas, it will have an opportunity to rank well for keywords that are relevant to those topics. Likewise, potential clients who have questions about their situations will be more likely to contact the law firm if the website answers their basic questions and invites them to call for a free consultation.
Law firms focused on criminal defense can follow a similar approach by discussing the different types of criminal cases they handle. They can explain the elements of various crimes, the standard of proof required, or the plea bargain process. Even for a specific crime, such as drunk driving, law firms can expand their content to cover field sobriety tests, blood alcohol tests, or penalties for repeat offenders.
By expanding the breadth of your content, your website will match more search queries used by potential clients.
A natural tension exists between writing for search engines and writing for users. A successful website will strike the right balance between these two competing interests such that the website attracts the traffic that it seeks and is able to convert visitors to being paid clients. When a law firm develops content for its website, it must keep this in mind.
Certain keywords and phrases must be incorporated into the content to help the search engines understand the meaning of the page. However, if the law firm overloads a page with too many of these keywords and phrases, the content may appear dense and unnatural, as well as off-putting to potential clients. The search engines might also rank lower in their organic rankings content that overuses keywords.
Videos can also be optimized for SEO, helping put your practice in front of more consumers across various platforms. You can optimize YouTube videos for SEO and integrate these videos into your website for greater benefit. Strong video integration comes from using unique titles, targeting appropriate keywords, and creating quality, helpful video content.
Submitting your website to directories and databases may help your placement in search engine results pages. However, these should be directories that exercise a degree of editorial discretion. At Justia, we help you build citations for your site through your Google My Business presence, links in the leading business, legal, and local directories, and consistency in NAP (name, address, and phone) data across the web.
We also help our clients leverage social media for cross-promotion of content and optimizing links for SEO. You can list your website and blog on your social media profiles, share individual content across various platforms as appropriate, and feature key content on your website and other web properties.
I highly recommend Justia to lawyers seeking strong, cost-effective support for their web marketing. Ken Shigley
, Shigley Law, LLC
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