Marketing Resources

How and why businesses buy direct or through the channel (MSPs, VARs, online retailers), and why

Storage Trends in 2020 and Beyond: Data on SSDs, all-flash arrays, cloud storage, and more.

The 2020 State of IT: Tech Spend & Adoption Trends

10 Technology Trends to Expect in the New Decade

Account Intelligence Infographic

The 2020 State of Virtualization Technology

A Marketer’s Guide to Selling Virtualization Technology

The Evolution of Workplace Communications

The 2020 State of IT: Key Takeaways

The Future of Network and Endpoint Security

Public Cloud Trends in 2019 and Beyond

The Shift to Intent Targeting in 2019

The 2019 State of Corporate Connectivity 

5 Tips For Creating Email Campaigns That Don't Suck

The 2019 State of Hardware-as-a-Service

St. Patrick's Day: Infographic

2019 State of Servers: 2-Min Tech Marketer Take

2019 State of Servers: Infographic

2019 State of Servers: Executive Summary

B2B Marketing in 2019

Catching Intent Signals to Drive Demand

The 2019 State of IT: Tech Spend & Adoption Trends

5 Hot Ways to Serve Up the Perfect Dish for IT Pros

Spiceworks Oktoberfest

Detecting In-Market Buyers: Using Intent Signals to Identify Who’s Shopping

Spiceworks Marketing Scoop

How to Create Video Ads

Spiceworks Campaign Coach

Your guide to fun in the tech marketing sun...

Spiceworks Breakfast Club – Tech Trends – EMEA

Learn how to accurately measure your campaign performance.

Make your dollars work harder!

Winning the hearts and minds of UK IT buyers

Find out what real IT buyers are saying about security, based on nearly 180,000 Community conversations.

Spiceworks Breakfast Club - EMEA

2-Minute Take: ITDM vs. BDM

A five-step plan to help you build a highly effective target list for your ABM strategy.

10 B2B tech marketing trends that will dominate the year

A roundup of our most popular content to ignite your creativity and help you plan for a successful 2018.

2018 Content Planning: How Kevin Bacon Can Save Your Content [Webinar]

Learn all about IT buyers' pain points — and how tech marketers can help — in this on-demand webinar.

Are you targeting the right tech purchase decision maker?

Discover how to reach your audience with the right content, in the right place, and at the right time.

The 2018 State of IT: Trends, Budgets & Purchase Drivers

Gain insight into how IT pros buy and what they need most along the trek to a tech purchase.

Who really calls the shots in the tech purchase process?

The 2017 State of IT: Budget & tech adoption trends

Defend Your Media Spend

Adoption of AI, VR, IoT and 3D Printers in the Workplace

Content Promotion Chart

B2B Content Marketing Report

IT Buyer Interview Guide

2-Minute Take: Email Test Results Revealed

Tech Marketer Files

A collection of five video examples to spark your next campaign

Unplugged Online: IT Buyer Myths

2-Minute Take: Keyword Optimization

Windows 10 Adoption One Year After Launch

Email Best in Show

2-Minute Take: Native Ads 101

Marketers are from Mars, IT Pros are from Venus

The 2016 State of IT

IT Pros: The Soul of IT

Summer isn't as slow as you think for IT Buyers

How To Improve Your Content Promotion

The IT Buyer Field Guide for Marketers

A lookbook of custom-built infographics for IT buyers

An inspirational lookbook of campaigns running in Spiceworks.

How to Make a Great Infographic [2 mins.]

Spiceworks Unplugged: "Ask me anything" session with real IT buyers in a city near you [Free event]

6 Ingredients for better market research

The Science of Successful SWAG

Join the Spiceworks Tech Marketing Forum

How to get the survey results you need from your target audience

2016 State of IT Spotlight: Migration Projects [1:20]

2016 State of IT Spotlight: Budget Trends [1:22]

2016 State of IT Spotlight: How IT Buyers Make Their Purchase Decisions [1:26]

SpiceWorld - Where Everything IT Connects

Social Genius Kit

[Recorded] Crappy Content? Not on your watch

2017 Spiceworks Media Kit

[Recorded] Spiceworks Unplugged: On-line Edition

Battling the Big Hack: Security Report

Market Research Showdown: Qualitative vs. Quantitative

How to reach IT buyers in the age of social

Team Green: The Spiceworks Social Marketing Playbook

Confessions of a tech marketing blogger

Nailing email subject lines

5 Reasons IT Pros Hate Your Surveys

Spiceworks designers show off their mad skills

Pimp My (Tradeshow) Booth

Brand Research: 4 metrics marketers need to know

"Technology is only as good as your story." - Ann Handley

Green Guy Genius Kit

Skip the crummy email experience

SocialHub: How to use your Green Guy dashboard

How to add a Spiceworks Follow Button on your site

[Recorded] You've Got Email! Creating emails that IT buyers click, open....and love

How to improve your email open rates

Email Marketing Genius Kit

How to Crush IT with Content [2 mins.]

Tutorial: Navigating lead gen dead ends [2 mins.]

Time for a marketing mind shift

How to set up Spiceworks social alerts

5 Steps to Nailing a Kick-Ass Webinar

3 Easy Ways to Connect with IT Buyers in Spiceworks [2 mins.]

Navigating the Lead Gen Dead End

How to Win Friends and Influence IT Pros

[Recorded] Spiceworks Unplugged at SpiceWorld: Solving the Mystery of the IT Pro [1 hour]

How email subject line testing changed the (spice) world

Marketing Buzzwords to Avoid [2 mins]

5 Keys to Connecting with IT Pros in Social Communities

Eye-catching Media Campaigns [2 mins.]

Email Lay of the Land: crafting compelling email [2 mins.]

Being a Green Guy is Like Being in a Mosh Pit at a Punk Show

[Video] IT Pro Straight Talk: Tech Vendors in Spiceworks

Landing Page Best Practices [2 mins.]

[Video] Tech Marketers Talk: Makin' IT Social

Debunking the myth: The CIO of SMB

Five Tips for Gettin' Social with IT

[Recorded] Fill'er up! Fill your funnel with some spice and some "Sirius" marketing mojo