TORONTO, Aug. 6, 2021 /CNW/ - STEPS Public Art, through its I HeART Main Street program, presented in partnership with RBC Royal Bank, will support Ontario Business Improvement Areas (BIAs) in producing new public art along their commercial main streets. Twenty-six BIAs and over fifty artists will create public art across Ontario ranging from murals to storefront window installations that engage their communities, celebrate local culture, and support their main street recovery strategies.
I HeART Main Street kicks off with 26 BIAs, including Port Credit BIA and artist Katrina Canedo, to bring fun muskoka chairs to the community. Image photographed by Selina McCallum. (CNW Group/STEPS Public Art)
Through I HeART Main Street, STEPS hopes to forge new partnerships, create paid opportunities for artists, and amplify the role that arts and culture can play in Ontario's community recovery process, while fostering a sense of rediscovery across its local business districts. "This program highlights what artists do for society— they inspire excitement, bring happiness and encourage people to look at their community in a different way," shared Erin McCluskey, one of the artists behind Port Credit BIA's award-winning 2020 Main Street Art Challenge.
Supported projects demonstrate how small-scale activations can foster impactful changes for businesses and arts communities while promoting community resilience and wellbeing. "Our alleyways boast a ton of potential, but are not being put to use. With an increase in demand for outdoor patios, we're reimagining these spaces with STEPS through I HeART Main Street to make the area more welcoming," shared Madeleine Riley from Downtown Whitby BIA.
"By showcasing the stories of business owners through art, we're engaging visitors in the true essence of the area," shared Vinita Kalia from Albion Islington Square BIA.
To further encourage safe exploration, STEPS launched the STEPS Public Art web
and mobile app (available on Apple
devices) to encourage Ontarians to discover and engage safely with the artwork coming to their local neighbourhood.
is a Canadian-based public art organization that fosters dynamic, inclusive and resilient communities through one-of-a-kind art initiatives.
I HeART Main Street is presented in partnership with RBC Royal Bank and the City of Toronto, and generously supported by the Canada Healthy Communities Initiative funded by the Government of Canada, Canada Council for the Arts, the Ontario Arts Council, and the Ontario Ministry of Heritage, Sport, Tourism and Culture through Ontario Reconnect.
SOURCE STEPS Public Art
For further information: Erin Glover, 416-366-6565x4, email@example.com
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