PRIVACY
OUR PRIVACY PRINCIPLES
Consumer privacy is a top priority for Nielsen. We rely primarily on demographic and aggregated data from which we cannot directly identify people, and we maintain appropriate limits on access to data about specific individuals where we hold it. Our internal policies and procedures conform to applicable laws and industry standards around the globe. They also incorporate the principle of Privacy by Design—a commitment to include appropriate privacy protections in the design and implementation of our products and services.
The practices described in this Privacy Statement are undertaken by Nielsen’s group of companies operating together around the world. Learn more about Nielsen’s family of companies.
We deploy consumer-friendly privacy controls that are easy to find and easy to use. We believe in responsible stewardship of data, and we are continually striving to improve our own practices and maintain a high standard for our industries.
Take a look at the Privacy Information sidebar to the right to learn more about specific practices followed by different areas of Nielsen’s business.
Nielsen’s privacy principles include:
PRIVACY BY DESIGN
While developing our products and services, we assess their potential impact on personal data and embed appropriate privacy protections into our data processing activities, taking into account the other privacy principles described below.
TRUST AND ACCOUNTABILITY
We are committed to responsible stewardship of the data under our control and to compliance with all applicable data protection laws that regulate the collection, use and disclosure of data about individual people. Nielsen’s internal privacy team oversees compliance with applicable privacy laws, self-regulatory programs that we participate in, and our internal privacy policies. We use tools and methods designed to prevent individuals from being identifiable in our reports and insights, and we take steps to prevent the data we collect from being reused in ways that have not been communicated to individuals and/or could negatively affect them.
Nielsen participates in the following self-regulatory programs for our integrated Nielsen Marketing Cloud platform:
Learn more about Nielsen Marketing Cloud’s privacy practices.
THE DATA NIELSEN COLLECTS
Nielsen collects personal data from:
MEANINGFUL NOTICE AND CHOICE
We provide clear notice about what data we collect and how we use it. We offer choices about our data collection at a time and in a context that reflect the sensitivity of the data being collected. Panelists and survey respondents agree to the collection and processing of their data and may withdraw their participation at any time. Individuals also have the ability to opt out of our online and mobile data collection at any time.
DATA QUALITY
We are continually working to maintain the personal data we collect so that it is complete, accurate, relevant and up to date.
BASIS FOR PROCESSING
Many privacy laws require companies to establish a lawful basis for their uses of personal data. While Nielsen has established different lawful bases for different types of processing, in almost all cases our basis for processing personal data will be one of the following:
DATA MINIMIZATION AND COLLECTION LIMITATION
Following the concept of data minimization, we limit the collection of personal data to the extent possible while still enabling us to derive meaningful and accurate measurements and insights.
LIMITED USE AND RETENTION
We restrict access to and use of personal data to Nielsen associates and service providers with a legitimate business purpose. We have established records retention policies to limit how long we keep personal data.
ACCESS, CORRECTION, ERASURE AND PORTABILITY
We provide individuals with reasonable opportunities to access the personal data Nielsen holds about them and correct it if it’s inaccurate.
Depending on your country or state (U.S.) of residence, under applicable law individuals may have various additional rights with respect to personal data processed.
Rights may include one or more of the following:
Individuals that are interested in exercising one or more of the rights described above can submit a request using the form here or contact us at privacy.department@nielsen.com​. Nielsen does not discriminate against individuals who exercise their rights under applicable law.
Only the individual data subject or an “Authorized Agent” permitted to act on their behalf may submit a request. An “Authorized Agent” means a natural person or a business entity that has been properly authorized to act on the individual’s behalf. Please note, we may deny a request from an Authorized Agent if they do not submit proof that they have been authorized by the individual data subject to act on their behalf.  
A request must:
We cannot respond to a request or provide personal data if we cannot verify the identity of the requestor or their authority to make the request. To verify a requestor’s identity, we will match data provided when the request is submitted to any personal data we already maintain. 
Additional information for users in the EU/EEA: Individuals that have questions or concerns about Nielsen’s collection and processing of personal data can contact our EU Data Protection Officer at privacy.department@nielsen.com​. Individuals that are dissatisfied with the way Nielsen has processed personal data or any privacy query or request that they have raised to us have the right to complain to the Supervisory Authority in their country of residence or the location where the issue that is the subject of the complaint occurred. The contact details of all the EU national Supervisory Authorities can be found by visiting: EU National Data Protection Authorities.
CHILDREN’S DATA
We comply with applicable laws regarding the collection of data about children. When we collect personal data from children, we do so with parental consent, which can be withdrawn at any time.
CROSS-BORDER TRANSFER
We respect applicable local laws regarding cross-border transfers of and access to personal data.
DISCLOSURES OF DATA TO THIRD PARTIES
We do not sell data that directly identifies individuals, and we contractually prohibit our clients from re-identifying individuals from the de-identified data that we provide them (e.g., audience statistics). Furthermore, we contractually prohibit recipients of our data from using it to make decisions regarding credit, insurance, housing, employment or other legal effects on individuals. We contractually require service providers that have access to our data to keep it secure and use it to perform only the services they have been engaged to provide. We will provide data to government and law enforcement entities to the extent required by applicable law, to protect Nielsen’s legal interests and, where needed, to protect the health or safety of others.
DATA SECURITY
We implement multi-layered organizational, technical and administrative measures that are designed to protect the personal data under our control. These include, among other things: limiting access to data; using technology measures like firewalls, encryption, malware protection and intrusion detection; maintaining policies that are aligned to a wide variety of legal requirements; and holding our associates accountable for maintaining safe data-handling practices and adhering to our internal policies. We have a global organization of qualified data security professionals and engage in regular system testing and updating of our controls to keep pace with changing technology and security threats.
GLOBAL REACH, LOCAL TOUCH
We are committed to respecting the diverse cultures and local laws of the countries in which we operate.
CONTACT US
If you have any comments or questions regarding this Privacy Statement, or wish to contact our EU Data Protection Officer, please email Privacy.Department@nielsen.com​. You can also send us a letter at the following address:
Nielsen
85 Broad Street
New York, NY 10004
USA
Privacy questions can also be submitted by email to:
privacy.department@nielsen.com
Last reviewed: May 2021
PRIVACY INFORMATION
Digital Measurement Privacy Statement
Marketing Privacy Statement
Nielsen Marketing Cloud Privacy Statement
Careers Privacy Statement
Website Privacy Statement
NEED MORE HELP?
Privacy questions can be submitted by email to:
privacy.department@nielsen.com
COMPANY INFO
About Nielsen
Investor Relations
SEC Disclaimer
Careers
News Center
Responsibility & Sustainability
Nielsen Panels
Client Learning
Press Room
Contact Us
INSIGHTS
Newswire
Reports
Podcasts
Case Studies
Top 10 & Trends
How We Measure
Webinars & Events
Resources
Newsletter Sign-up
SOLUTIONS
Audience Measurement
Audience Outcomes
Gracenote Content Services

Privacy StatementDo Not Sell My Personal InformationTerms of Use
Copyright © 2021 The Nielsen Company (US), LLC. All Rights Reserved.
Client Login/eu/enhttps://www.nielsen.com/us/enSolutionsAudience MeasurementAudioCross MediaDigitalTVAudience OutcomesActivationAnalyticsOutcomesPlanningGracenote Content ServicesMusicSportsVideoInsightsCPG, FMCG & RetailMediaDemographicsInnovationDigitalPerspectivesMarkets And FinancesEntertainmentNews CenterPressAwardsCorporateDiversityEventsProductsResponsibility and SustainabilityThought LeadershipAboutInvestor RelationsCareersLeadershipNielsen PanelsSocial ResponsibilityDiversity + InclusionPrivacyClient Login/eu/en