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O Globo (The Globe) is a newspaper from Brazil, where it is one of the three most-read dailies.
With an online version since 1996, O Globo has rapidly expanded its presence on various digital platforms. In 2008, it became the first news organization in Latin America to make available its content on Kindle (Amazon’s e-book reader); and in 2012, it launched O Globo a Mais, an evening edition exclusively designed for its iPad app.
The transition strategy has been successful. O Globo’s website has more than 2,3 million registered subscribers and 350,000 unique visitors every day; and thanks to the evening edition for iPad, the average time readers spend consuming its content has tripled.
Funded in 1925, the newspaper is the flagship product of Infoglobo. The group edits two more papers, one of them (Extra) has the highest circulation in the South American country.
NewsTilt was a short-lived content network built around individual journalists. The site was launched in April 2010 by Nathan Chong and Paul Biggar as part of NewsLabs, a project of the noted startup incubator Y Combinator. Both NewsLabs and NewsTilt were shut down in June 2010. The site intended to create a network to serve…
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