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PEW RESEARCH CENTERJULY 27, 2021
Hispanic and Black News Media Fact Sheet
MORE FACT SHEETS: STATE OF THE NEWS MEDIA
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If you are aware of current directories or other sources of audience or economic data for news outlets oriented toward Asian American, Black American or Hispanic American audiences, please let us know at info@pewresearch.org.
News media made by and for the two largest racial and ethnic minority groups in the United States – Black Americans and Hispanic Americans – have been a consistent part of the American news landscape. While newspapers aimed at both of these groups have recently had audience declines, Univision and Telemundo have fared better with both network and local television audiences. Explore the trends in Hispanic- and Black-oriented news outlets below.
Pew Research Center is not aware of any current directory with publicly available representative data for news media companies oriented toward Asian-American audiences and is therefore unable to produce audience or economic analyses for Asian American-oriented news outlets at this time.
Audience
As the two largest Spanish-language television networks in the United States, Univision and Telemundo are key providers of news for Spanish speakers. Univision’s average audience – measured as the average number of TVs tuned to a program throughout a period of time – increased from 2019 to 2020 for all three national time slots studied: a 10% increase for the evening news time slot (4 p.m. to 7 p.m.), to an average audience of about 1.1 million; a 32% increase in late night news (11 p.m. to 2 a.m.); and a 12% increase for the morning news time slot (6 a.m. to 9 a.m.). Telemundo’s audience also increased, by 15%, in the late night news time slot, but decreased by 9% for evening news, to an average audience of around 700,000.
Audience for Univision network
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Average number of TVs tuning tonetwork news programming duringeach time slot for Univision
2016
2017
2018
2019
2020
Morning news
Evening news
Late night news
0
500k
1 M
1.5 M
Note: Numbers represent Univision for the full year and include live viewership only. “Average audience” is the average number of TVs tuned to an entity throughout the selected time frame. It is calculated by dividing the total hours viewed by the length of the time frame (in hours). “National news” is defined as any telecast that has been flagged by Comscore (either by notification from clients, or from standard processes) as being a news-based program airing at approximately the same time across a majority of markets. The morning news time slot includes newscasts that air from 6 a.m. to 9 a.m.; the evening news time slot is defined as early fringe by Comscore and includes newscasts that air from 4 p.m. to 7 p.m.; the late night news time slot is defined as late fringe by Comscore and includes newscasts that air from 11 p.m. to 2 a.m.
Source: Comscore TV Essentials®, 2016-2020, U.S.
PEW RESEARCH CENTER
Audience for Telemundo network
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Average number of TVs tuning tonetwork news programming duringeach time slot for Telemundo
2016
2017
2018
2019
2020
Evening news
Late night news
0
500k
1 M
1.5 M
Note: Numbers represent Telemundo for the full year and include live viewership only. “Average audience” is the average number of TVs tuned to an entity throughout the selected time frame. It is calculated by dividing the total hours viewed by the length of the time frame (in hours). “National news” is defined as any telecast that has been flagged by Comscore (either by notification from clients, or from standard processes) as being a news-based program airing at approximately the same time across a majority of markets. The evening news time slot is defined as early fringe by Comscore and includes newscasts that air from 4 p.m. to 7 p.m.; the late night news time slot is defined as late fringe by Comscore and includes newscasts that air from 11 p.m. to 2 a.m.
Source: Comscore TV Essentials®, 2016-2020, U.S.
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Both Univision and Telemundo have local affiliate stations that carry their own original news programming. In 2020, average viewership for Univision affiliates increased in three key time slots. Univision affiliates’ late night news (11 p.m. to 2 a.m.) showed an increase of 14%, while evening news (4 p.m. to 7 p.m.) viewership for Univision affiliates saw an increase of 9%. Morning news for Univision affiliates, which has far lower viewership overall, increased by 13%. Average viewership for Telemundo affiliates during these time slots was more varied, with evening news increasing 10%, late night news seeing a slight decrease of 7%, and morning news (which has a much smaller audience overall) seeing a large increase of 43% in average audience.
Audience for Univision local TV affiliates
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Average number of TVs tuning to newsprogramming during each time slot forUnivision affiliates
Morning news
Evening news
Late night news
0
250k
500k
750k
1 M
201820192020
Note: Numbers represent Univision affiliates for the full year and include live viewership only. “Average audience” is the average number of TVs tuned to an entity throughout the selected time frame. It is calculated by dividing the total hours viewed by the length of the time frame (in hours). “Local news” is defined as any telecast that has been flagged by Comscore (either by notification from clients, or from standard processes) as being a news-based program airing on a local broadcast affiliate of Univision. The morning news time slot includes newscasts that air from 6 a.m. to 9 a.m.; the evening news time slot is defined as early fringe by Comscore and includes newscasts that air from 4 p.m. to 7 p.m.; the late night news time slot is defined as late fringe by Comscore and includes newscasts that air from 11 p.m. to 2 a.m.
Source: Comscore StationView Essentials®, 2018-2020, U.S.
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Audience for Telemundo local TV affiliates
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Average number of TVs tuning to newsprogramming during each time slot forTelemundo affiliates
Morning news
Evening news
Late night news
0
250k
500k
750k
1 M
201820192020
Note: Numbers represent Telemundo affiliates for the full year and include live viewership only. “Average audience” is the average number of TVs tuned to an entity throughout the selected time frame. It is calculated by dividing the total hours viewed by the length of the time frame (in hours). “Local news” is defined as any telecast that has been flagged by Comscore (either by notification from clients, or from standard processes) as being a news-based program airing on a local broadcast affiliate of Telemundo. The morning news time slot includes newscasts that air from 6 a.m. to 9 a.m.; the evening news time slot is defined as early fringe by Comscore and includes newscasts that air from 4 p.m. to 7 p.m.; the late night news time slot is defined as late fringe by Comscore and includes newscasts that air from 11 p.m. to 2 a.m.
Source: Comscore StationView Essentials®, 2018-2020, U.S.
PEW RESEARCH CENTER
To get a summary measure of circulation at weekly and semiweekly Hispanic newspapers, the Center uses an average of the top 20 of these newspapers that report current and historical data to auditors. Average per-paper circulation for these papers remained relatively steady from 2015-2019 but dropped by 8% in the past year, from 118,000 to 109,000. For the only two daily Hispanic newspapers for which there is 2020 data, circulation also declined, decreasing for El Nuevo Herald in Miami and El Nuevo Heraldo in Brownsville, Texas.
Circulation for Hispanic newspapers
Weekly/semiweekly circulation
Black-oriented newspapers are a long-standing minority news sector in the U.S. There are 195 newspapers listed by The Center for Community Media at the CUNY School of Journalism’s Mapping Black Media Project as being owned by or oriented toward Black Americans. However, few of those newspapers, or of those listed as members of the National Newspaper Publishers Association (the Black Press trade association), have regularly audited circulation figures, making it difficult to acquire audience figures for the sector as a whole. There are, however, 15 Black-oriented newspapers with recently reported circulation data. Among the eight papers with data for both 2020 and 2019, five saw their circulation drop by at least 10%, with the largest drop being 40% for the St. Louis American. This is in addition to the number of newspapers whose circulation is no longer available from the main auditing companies, including the Baltimore and Washington Afr0-American, founded in 1892, and the Dallas Weekly, founded in 1954.
The Mapping Black Media Project lists 49 radio stations and station networks from 27 different states that are owned by or oriented toward Black Americans. It also lists three television stations: KSQA in Kansas, WHPR in Michigan and WHUT in Washington, D.C. Pew Research Center does not have access to enough adequate financial data for these radio and television stations at this time to serve as a quality representation of the state of Black-oriented stations in the U.S.
In the absence of abundant audience or financial data, survey data can shine some light on how Black Americans engage with the news. Black Americans are more likely than others to prefer to get their news on television, and are more likely than any other group to follow local news very closely.
Circulation of Black-oriented newspapers
Paid circulation
Economics
Univision’s total revenue saw a 5% decline, to $2.5 billion in 2020. (Telemundo’s revenue is not available for analysis, as its parent company, Comcast, does not provide network-specific revenue.)
Revenue for Univision network
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Total revenue (in U.S. dollars)
0
1 B
2 B
3 B
4 B
2014201620182020
Source: Univision press releases and Securities and Exchange Commission filings.
PEW RESEARCH CENTER
While audience data is not available for Spanish-language news radio, revenue data is available. Average station revenue for Spanish-language news stations that are listed in the BIA Advisory Services database saw a 22% decline from 2019 to 2020, for an overall decline of 31% since 2013, to just under $1 million.
Revenue for Spanish news radio stations
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Average station revenue for Spanish-language news radio stations (in U.S.dollars)
0
500k
1 M
1.5 M
2 M
2014201620182020
Note: Data from previous years is updated annually. Stations here include the formats Spanish News, Spanish News/Info, Spanish News/Sports, Spanish News/Talk, and Spanish News/Variety in BIA Advisory Services' database, which contains revenue data for 21 stations in these formats. BIA Advisory Services typically does not report revenue for stations that are not part of a radio market. Data includes full-power AM and FM radio stations in the BIA Advisory Services database in 50 U.S. states and Washington, D.C.
Source: Pew Research Center analysis of MEDIA Access Pro and BIA Advisory Services data.
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There is no revenue data available for Black-oriented newspapers, which are mostly privately held, and no database that the Center is aware of separates out Black-oriented TV or radio news stations from all English-speaking news outlets.
Newsroom investment
The portion of local TV newsroom staff who are African American, after remaining steady at about 10% for many years, has ticked up slightly to 13.3% in 2020, according to a survey of TV stations from RTDNA/Newhouse School at Syracuse University. By comparison, the percentage of television news directors who are African American is smaller, at just 4%. Hispanic Americans, who made up 4% of both the TV news workforce and TV news directors in 1995, in 2020 made up 11% of the TV news workforce and 10% of TV news directors.
Hispanic American and African American staff in TV newsrooms
TV news workforce
Find out more
This fact sheet was compiled by Research Associate Elisa Shearer, Research Assistant Naomi Forman-Katz, and former Research Assistant Maya Khuzam.
Read the methodology.
Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This is the latest report in Pew Research Center’s ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S. and James L. Knight Foundation.
Find more in-depth explorations of Hispanic and Black news media by following the link below:

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