Know Whom Your Campaign Is Reaching, Who’s Talking About You and What They’re Saying
Go deeper with Cision® Media Monitoring and Analytics
Go Beyond Output. See What Actually Drives Successful Outcomes
You’ve connected with the right influencers, sent out a press release and secured some coverage. Now what?
When you have the data to see how many people you’re reaching, what they’re saying, and what they’re doing with your content, you get informed. You get ideas. You build more effective campaigns.
That’s where Cision’s customizable media Monitoring and Analytics platform comes in.
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See the metrics that matter and turn them into executive-ready reports
Dynamic Data
Compare performance over time to understand your campaign's effectiveness. Monitor domain authority to see how many people you are actually reaching. 
Holistic View
With over 100 million data sources available, never miss a mention of your brand or topics of interest on news and social media sites and other digital channels.
Competitor Analysis
See how you’re doing relative to the competition and uncover opportunities to step up your game. 
Interactive Reports
With one click, turn your Cision dashboard into sleek reports highlighting your most important metrics and KPIs that you can quickly download or share with a simple URL.
When you have all the data, you can do anything
We know that PR professionals need more than just a broad reach. There are a million sites out there that aren’t relevant and, therefore, not worth your time. With our Monitoring and Analytics, you have the data you need to easily identify the most beneficial influencers, social media platforms and sites to tell your story so you can build more successful campaigns and drive desired outcomes.
Jay Webster
Chief Product Officer, Cision
See the Power of the Full Cision Communications Cloud
Media Monitoring and Analytics are just part of the complete Comms Cloud. When you combine the deep data dive with the most comprehensive database of journalists and influencers and a true media relationship management tool, you can make exciting things happen.
Get the Full Picture of Your Brand Reputation
With access to the most complete collection of global online news, blogs, print and broadcast channels, along with the billions of conversations happening on social media, Cision monitors them all to help you get a full view of your company’s reputation and what your target audience is saying about you...and the power to influence it.
Go Deeper on Our Monitoring Outlets
Online Media Monitoring
Track your brand mentions in real-time across millions of daily breaking news stories across the world, with unlimited clips and searches.
Broadcast Monitoring
Print Monitoring
Social Monitoring
Podcast Monitoring
What are people saying about you on social media? There’s an app for that.

Tap into our AI-powered deep social listening and monitoring tools to understand what is being said about your company, products and industry on digital channels worldwide. Insights appear on your dashboard in minutes, which you can use to manage your brand reputation, capitalize on trending stories and build smarter communications strategies.
Get real-time and historical insights with Cision Social Listening powered by Brandwatch.
The 2021 Global Comms Report
The #1 challenge for U.S. comms leaders is “the inability to measure impact effectively."
Cision partnered with PRWeek to understand how the PR industry continues to evolve and adapt amid new tools and technology, higher expectations – and the challenges of a global pandemic.  
Learn more about the challenges and opportunities ahead. 
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See How Your Brand Connects
You know that campaign success is about quality over quantity. You need to understand the influence the outlets you are reaching actually have. Thanks to best-in-class digital reach and social amplification, we help you do just that.
Super Powerful Search Engine
It starts with the ability to find mention after mention in millions of outlets. If you’re mentioned, we’ll find you.
Domain Authority
Impact Scoring
Share of Voice
Go beyond counting clips. Deliver real business value of your earned media results.
Stay on Top of a Crisis or Opportunity
Whoever says “There’s no such thing as bad publicity” probably hasn’t experienced bad publicity. Be the first to know about breaking news coverage on your brand. Cision’s Real-Time News monitoring tool uses anomaly detection algorithms to alert you to unusually high activity – whether it’s signaling a potential crisis situation or positive coverage around a company announcement. Set up your alerts to be delivered via email or Slack to keep your entire team informed.
Showcase Your Impact
With Cision Impact, we take media analytics to a whole new level by tying earned media back to business results. In addition to learning who is reading about your brand in earned media, find out how many visit your website and what they do next. Prove the value you’re delivering to your organization while honing in on the influencers and sites that are driving desired business outcomes.
Learn more about your Impact
Share and Celebrate Your Success
You’ve done the work. You’ve gotten informed, iterated and improved. Now use Cision’s interactive reports, alerts and integrations to show colleagues, stakeholders and executives your earned media success.
Cision Reporting Capabilities

Interactive Reports
With one click, you can turn your Cision media analytics dashboard into sleek reports that can be downloaded or shared with a simple URL.

Google and Adobe Analytics
See the effect earned media is having on your website traffic, user behavior and goal conversions by integrating your Google Analytics or Adobe Analytics account.

Incorporate earned media data into the larger marketing and business metrics. Bring earned media tracking into internal reporting structures with a fully customizable REST API that integrates with business intelligence software like Tableau, PowerBI, Domo and more.
Get More People Talking About You Through Better PR Distribution
Want additional reach? When you distribute through PR Newswire, part of the Cision suite of services, you get your story in front of the right editors, journalists and influencers from the world’s most trusted distribution service. 
Meet Your Extended Team
We know you’re busy. Our team of expert researchers can pull together daily news briefings, alerts and in-depth analysis of topics you care about to deliver the insights you want. 
We also offer countless free resources to support you when and where you need it.
Learn More to Do More
Target Influencers
Cision’s 2022 Global State of the Media Report
We surveyed more than 3,800 journalists for our 13th annual report. They gave us insights into how PR pros can win over reporters.
Create Campaigns
Crisis Communications Toolkit
Are you prepared for when a crisis strikes? Use this toolkit to create a foolproof crisis communications strategy.
Distribute Content
2020 Editorial Calendar template
With so many moving pieces in your content and social media marketing strategy, it can be challenging to stay coordinated.
Monitor Measure
What Is Earned Media Management?
When done right, earned media management gives PR pros the data and metrics to prove to stakeholders the direct business results from their influencer marketing campaigns and PR activities.
Monitor. Analyze. Go Further.
Our easy-to-use comprehensive platform was designed for you. Talk to a PR tech expert about how it can be your own personal database. 
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