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Create, distribute and analyze surveys with our free online tool in minutes. Choose from our 50+ online survey templates or start from scratch.
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50+ survey templates designed by industry experts
100 responses
8 question types
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Free surveys suitable for every situation
Whether you want to talk to your employees, hear from customers, or uncover insights about your brand and product, our experts have done the hard work for you. Just sign up, choose from our free, pre-built surveys, or start from scratch.
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Get the most out of our free survey tool
Surveys aren’t just a tool to ask a list of questions. They’re a valuable channel to collect feedback, understand how your audience feels and what they want, and drive actions based on what you’ve learned.

There are multiple reasons for using a survey to collect feedback. In fact, we’ve identified over 50 commonly used surveys, which is why we’ve created a free survey tool that provides expert-designed, pre-built survey templates for the most common use cases – ready to be deployed at the click of a button.
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Designed by survey experts.
Used by millions.
Our expert-designed survey templates are available for customer, employee, brand, product, and market research professionals of all levels. So whether you’re just starting out or a seasoned professional, you can create a survey that meets your needs
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Templates for our free survey maker
Below you’ll find a selection of expert-designed survey and questionnaire templates. Suitable for every situation, you can access your free survey at the click of a button, adapt as needed, or deploy as designed with minimal fuss.
CREATE A SURVEY

Customer satisfaction (CSAT) survey
The customer satisfaction (CSAT) survey is invaluable to understand how people feel about their experience with you. This template keeps it simple, but ensures you’re getting the right data to make important decisions that improve loyalty and retention.

Net Promoter Score (NPS) survey
The NPS survey is a valuable part of any relationship management program. Take the right steps to improve loyalty by getting a gauge on how likely your customers are to recommend you, or not.

Event signup, planning and feedback
How did your most recent event go? How do you know? With our free event survey, organizers can easily manage the signup, planning and post-event feedback so you can constantly improve.

Store & online purchase feedback
Improve every customer experience, whether in-store or online, by collecting in-the-moment feedback across any channel with this survey.
Tips to remember before launching your survey
Not everyone is a survey expert, it’s why we did the hard work for you and created over 50 templates to choose from. But if you do need to tweak it for whatever reason or start from scratch, here are a few tips to keep in mind.

Start with why
What do you hope to achieve with your survey? Asking this will confirm if you’re using the correct template and asking the right questions to the right audience.

Make it easy, attractive and simple
Three well established behavioral approaches will ensure you maximize your responses and collect relevant data. This includes making sure you use the right question types too. Our free survey maker has multiple question options so you shouldn’t feel stuck to one.

Avoid bias in your survey
When launching your survey, make sure you don’t provide too much information or disclose what you want the study to show.

Keep it timely
It’s important to avoid survey respondent fatigue or failure to complete, so make sure your survey isn’t unnecessarily long. Some surveys will need to be longer than others so review the length on a case by case basis.

Pre-test your survey
Before launching your survey, make sure it runs smoothly, questions are easy to understand and design details like mobile-optimization work as intended.

Distribute your survey
Once you’ve acted on feedback from the testing stage, you can confidently launch your survey across multiple channels and watch the responses pour in.
Powerful + personal
Choose up to 8 question types and 15 questions per survey so you can ask the right questions, in the right format, at the right time. Distribute through multiple channels including email and online, to meet respondents where they are.
Easy to use
Not a survey methodologist? No worries — choose from our pre-built templates and get recommendations as you build your survey with ExpertReview, your built-in survey expert that makes sure you ask the right questions every time.
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Digital Healthcare TransformationOverviewWebsite & App FeedbackDigital CXProduct SatisfactionCX Account ManagementeBook: Designing a World-Class Digital CX ProgramCase Study: FandangoeBook: Essential Website Experience PlaybookBlog: How to Get App Feedback from UsersOverviewRetail Customer ExperienceSupermarket & Grocery Customer ExperienceLocation Based CXeBook: Become a Leader in Retail Customer ExperienceeBook: CX in the Retail IndustryCase Study: Under ArmourBlog: Boost Customer Experience with Brand PersonalizationOverviewHealth Insurance Customer ExperienceProperty & Casualty Insurance Customer ExperienceWealth Management Customer ExperienceBanking Customer ExperienceCase Study: Goldman SachseBook: Experience Leadership in Financial ServicesBlog: Reducing Customer Churn for Banks and Financial InstitutionsBlog: Improve CX in BankingOverviewBack to Business for CommunitiesGovernment Remote Work and Employee Symptom CheckFederal Government Customer ExperienceFedramp Security AccreditationWebinar: How to Drive Government Innovation Through ITCase Study: Provo CityBlog: 5 Ways to Build Better Government with Citizen FeedbackOverviewB2B Technology & ManufacturingWalker CX Solution for B2B CompaniesCX Account ManagementCase Study: MicrosofteBook: Best Practices for B2B CX ManagementBlog: Best Practices for B2B Customer Experience ProgramsOverviewHotels & Hospitality Customer ExperienceAirline Customer ExperienceLocation Based CXCase Study: Solution for World Class Travel Customer ExperienceWebinar: How Spirit Airlines is Improving the Guest Travel ExperienceBlog: 6 Ways to Create BreakthroughTravel ExperiencesBlog: How to Create Better Experiences in the Hospitality IndustryOverviewLocation Based CXBrand TrackingFrontline ConnectCase Study: BMWCX in the Automotive IndustryNews: Qualtrics in the Automotive IndustryOverviewTelecommunications Customer ExperienceDigital CXBrand TrackingCase Study: FandangoX4: Market Research Breakthroughs at T-mobileCase Study: YahooOverviewSurvey ToolResearch & InsightsConjoint AnalysisAdvanced AnalysisWebinar: Four Principles of Modern ResearcheBook: Handbook of Question DesignCase Study: MicrosoftOverviewDigital CXCustomer CareLocation BasedAccount ManagementFoundational CXQualtrics MasterSessions: Customer ExperienceeBook: 16 Ways to Capture and Capitalize on Customer InsightsCase Study: BMWReport: The Total Economic Impact of Qualtrics CustomerXMOverviewEmployee EngagementTraining SurveysEmployee Pulse SurveysOnboarding FeedbackWebinar: How HR can Help Employees Blaze Their Own TrailCase Study: VolkswageneBook: The HR Leader's Success KitOverviewWebsite App Feedback SurveysOnline Reputation ManagementDigital Customer ExperienceAdobe Analytics Integration Webinar: CX in a Digital AgeeBook: Rising to the Top With digital Customer ExperienceeBook: Humanizing Digital ExperienceArticle: What is Digital Customer Experience Management & How to Improve ItOverviewPricing ResearchConcept TestingMarket SegmentationQualtrics MasterSessions: Products Innovators & ResearcherseBook: Intro to Product Concept TestingCase Study: Under ArmourOverviewCustomer CareContact Center Customer ExperienceCustomer Service SurveyCase Study: JetBlueeBook: Distrupt the 2020 Contact CenterWebinar: 5 ways to Transform your Contact CenterBlog: Superior Customer Service ExamplesCareersJob OpeningsQualtrics LifeSalesEngineeringCustomer SuccessResearch ServicesAboutContact Us5 For The FightDiversity, Equity & InclusionNewsroomPartnershipsBrand BookView CareersRead moreCustomersBecome an XM AdvocateBreakthrough Artist AwardUnder Armour + QualtricsBMW + QualtricsJetBlue + QualtricsPartnershipsBecome a PartnerAccenture + QualtricsDeloitte Digital + QualtricsEY + QualtricsKorn Ferry + QualtricsWhat is XM?Customer ExperienceEmployee ExperienceProduct ExperienceBrand ExperienceEvents & WebinarsX4 SummitWorkDifferentQualtrics MasterSessionsResourcesXM InstituteBlogOriginal ResearchCase StudiesTemplateseBooksSupportCommunityXM BasecampProduct RoadmapIntegrationsTraining and CertificationXM MarketplaceStart LearningOverviewUltimate ListeningActions Automation & WorkflowsSmart Analysis & RecommendationsSecurity & GovernanceXM EcosystemXM DirectoryXM Mobile AppWatch DemoOverviewDigitalCustomer CareLocation BasedAccount ManagementFoundational CXVoice of the CustomerNet Promoter ScoreClosed Loop Follow UpCustomer FeedbackSupply ChainSMBWatch DemoOverviewEmployee Engagement360 FeedbackBenefits OptimizerTechnology ExperienceBack to BusinessCandidate ExperienceAction PlanningEmployee PulseOnboarding FeedbackExit DiagnosticOverviewBrand TrackingAd TestingBrand Perception StudyBrand DiagnosticBrand AwarenessOverviewPricing ResearchConcept TestingProduct NamingProduct SatisfactionFeature Prioritization OverviewExperience ResearchConjoint AnalysisMarket SegmentationPanel ManagementResearch DesignRegression AnalysisCross TabulationWatch DemoOverviewSurvey ToolReporting & DashboardsMarket ResearchPricing AnalysisClarabridgeOverviewIntegrationsXM Solution Automated ProjectsXM Solution Guided ProgramsSurvey TemplatesFull-Service ResearchBrand ExperienceCustomer ExperienceEmployee ExperienceProduct ExperienceAdobe IntegrationMarketo IntegrationSlack IntegrationSalesforce IntegrationPricing StudyMaxDiff AnalysisBrand PerceptionNPS BenchmarkOverviewOverviewOnline SampleCompetitive BenchmarkingSegmentation ResearchBrand Tracking ResearchAttitude & Usage ResearchOverviewReturn to Learn HubEducation Surveys and Academic ResearchWebinar: XM for Continuous School ImprovementCase Study: Jackson CollegeBlog: Selecting an Academic Research PlatformOverviewPatient Customer ExperienceTelehealth Digital ExperienceProvider Engagement SoftwareeBook: Experience Management in HealthcareWebinar: Transforming Employee & Patient ExperiencesBlog: Digital Healthcare TransformationOverviewWebsite & App FeedbackDigital CXProduct SatisfactionCX Account ManagementeBook: Designing a World-Class Digital CX ProgramCase Study: FandangoeBook: Essential Website Experience PlaybookBlog: How to Get App Feedback from UsersOverviewRetail Customer ExperienceSupermarket & Grocery Customer ExperienceLocation Based CXeBook: Become a Leader in Retail Customer ExperienceeBook: CX in the Retail IndustryCase Study: Under ArmourBlog: Boost Customer Experience with Brand PersonalizationOverviewHealth Insurance Customer ExperienceProperty & Casualty Insurance Customer ExperienceWealth Management Customer ExperienceBanking Customer ExperienceCase Study: Goldman SachseBook: Experience Leadership in Financial ServicesBlog: Reducing Customer Churn for Banks and Financial InstitutionsBlog: Improve CX in BankingOverviewBack to Business for CommunitiesGovernment Remote Work and Employee Symptom CheckFederal Government Customer ExperienceFedramp Security AccreditationWebinar: How to Drive Government Innovation Through ITCase Study: Provo CityBlog: 5 Ways to Build Better Government with Citizen FeedbackOverviewB2B Technology & ManufacturingWalker CX Solution for B2B CompaniesCX Account ManagementCase Study: MicrosofteBook: Best Practices for B2B CX ManagementBlog: Best Practices for B2B Customer Experience ProgramsOverviewHotels & Hospitality Customer ExperienceAirline Customer ExperienceLocation Based CXCase Study: Solution for World Class Travel Customer ExperienceWebinar: How Spirit Airlines is Improving the Guest Travel ExperienceBlog: 6 Ways to Create BreakthroughTravel ExperiencesBlog: How to Create Better Experiences in the Hospitality IndustryOverviewLocation Based CXBrand TrackingFrontline ConnectCase Study: BMWCX in the Automotive IndustryNews: Qualtrics in the Automotive IndustryOverviewTelecommunications Customer ExperienceDigital CXBrand TrackingCase Study: FandangoX4: Market Research Breakthroughs at T-mobileCase Study: YahooOverviewSurvey ToolResearch & InsightsConjoint AnalysisAdvanced AnalysisWebinar: Four Principles of Modern ResearcheBook: Handbook of Question DesignCase Study: MicrosoftOverviewDigital CXCustomer CareLocation BasedAccount ManagementFoundational CXQualtrics MasterSessions: Customer ExperienceeBook: 16 Ways to Capture and Capitalize on Customer InsightsCase Study: BMWReport: The Total Economic Impact of Qualtrics CustomerXMOverviewEmployee EngagementTraining SurveysEmployee Pulse SurveysOnboarding FeedbackWebinar: How HR can Help Employees Blaze Their Own TrailCase Study: VolkswageneBook: The HR Leader's Success KitOverviewWebsite App Feedback SurveysOnline Reputation ManagementDigital Customer ExperienceAdobe Analytics Integration Webinar: CX in a Digital AgeeBook: Rising to the Top With digital Customer ExperienceeBook: Humanizing Digital ExperienceArticle: What is Digital Customer Experience Management & How to Improve ItOverviewPricing ResearchConcept TestingMarket SegmentationQualtrics MasterSessions: Products Innovators & ResearcherseBook: Intro to Product Concept TestingCase Study: Under ArmourOverviewCustomer CareContact Center Customer ExperienceCustomer Service SurveyCase Study: JetBlueeBook: Distrupt the 2020 Contact CenterWebinar: 5 ways to Transform your Contact CenterBlog: Superior Customer Service ExamplesOverviewJob OpeningsQualtrics LifeSalesEngineeringCustomer SuccessResearch ServicesOverviewContact Us5 For The FightDiversity, Equity & InclusionNewsroomPartnershipsBrand BookOverviewBecome an XM AdvocateBreakthrough Artist AwardUnder Armour + QualtricsBMW + QualtricsJetBlue + QualtricsOverviewBecome a PartnerAccenture + QualtricsDeloitte Digital + QualtricsEY + QualtricsKorn Ferry + QualtricsOverviewCustomer ExperienceEmployee ExperienceProduct ExperienceBrand ExperienceOverviewX4 SummitWorkDifferentQualtrics MasterSessionsOverviewXM InstituteBlogOriginal ResearchCase StudiesTemplateseBooksOverviewCommunityXM BasecampProduct RoadmapIntegrationsTraining and CertificationXM MarketplaceLoginSupportEnglish/USDeutschEnglish/AU & 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