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Volume 24

Pages 1-100 (July–August 2017)

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  1. Contents

    Page ii
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  2. Why do consumers participate in brand microblogs?

    Pages 1-11
  3. Effect of online personalization services on complementary firms

    Pages 12-22
  4. Digital blockchain networks appear to be following Metcalfe’s Law

    Pages 23-29
  5. Cost-sensitive boosted tree for loan evaluation in peer-to-peer lending

    Pages 30-49
  6. Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators

    Pages 50-67
  7. Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach

    Pages 68-83
  8. How increased social presence through co-browsing influences user engagement in collaborative online shopping

    Pages 84-99

ISSN: 1567-4223