Advertise with Europe’s largest audience of international professionals and expats
We can connect you to one of the world's largest audiences of high net worth, highly educated & international professionals.
Our audience has a uniquely international lifestyle. Some are living, working or studying abroad; some are actively researching the different countries we write about – for work and pleasure; while others are preparing for a relocation abroad.
Our audience may have different reasons for reading The Local, but what connects them is the spirit of adventure, a desire to travel, a need to experience the world and a curiosity of wanting to know more.
To help you successfully reach our unique audience The Local offers a wide-ranging commercial portfolio; from sponsored content (native advertising), to targeted banner ads and much more.
Our audience is unlike any other globally. From humble beginnings in 2004, we now have around 7 million monthly readers worldwide, as well as over 1.2 million followers across social media.
Our readers are highly educated
  • 92% of our readers have at least a college/university degree.
  • 43% have a Masters degree or equivalent.
Our readers are highly engaged
  • 120,000+ people have signed up for our newsletters.
  • 1,200,000+ followers on social media.
  • 45,000+ readers have become paying members.
Our readers wield influence
  • 27% are senior decisionmakers.
  • 24% have an annual income of €75,000 or higher.
  • 58% work in organisations with over 100 employees.
72% of readers trust The Local as their leading news source
Advertising Options
Native advertising is the most effective way of reaching our audience in a non-intrusive way, brought to them by a source they trust.
Native advertising
In a nutshell, native advertising is much like sponsored content but with the unique tone & feel of The Local's journalism.
You will collaborate with The Local's award-winning Creative Studio team who will help you get your message to resonate with our readers in a tone of voice that they know and trust.
Why should you use native advertising?
Increased brand exposure: native adverts are viewed 52% more frequently than banner ads.
Better story-telling and thought-leadership integration.
Potential reach is greater to suitable audiences: the world’s largest reach of international professional living abroad.
Adblock friendly, complimentary to other ads.
Provides long tail exposure and SEO.
Native advertising: A simple process
1. Ideation
We will work with you to find the best angle & format for your message.
2. Creation
Our Award winning team will create the content, publish it on our sites and promote it through our social media channels.
3. Optimisation
Our experienced team will analyse & optimise continually to drive the response you need.
Banners, video and interactive solutions
To enhance your campaign or increase the longevity of your products and services exposure, your marketing teams can consider:
I’d rather not share their space with others, but if I must then I recommend The Local to anyone who wants to reach the right people effectively.
Anna Wright, Project Manager, Akademikernas a-kassa
Please download our pricing guide to get an indication of pricing and available advertising formats.
Click on the thumbnails below to view examples from our extensive client portfolio.
Invest Stockholm
Arlanda Express
London & Partners
ECSP Business School
Placing content with The Local means working with the best of the best in international English news sites. Their writers are superbly skilled at understanding the goals of each content piece. A smooth process, responsive staff, and high-quality traffic to our site - definitely a worthwhile investment for our business.
Carrie McKeegan, CEO of Greenback Expat Tax Services
Contact our award-winning team for your complimentary ideas session and inspiration on how you can best reach our exclusive audience.
PLEASE NOTE: Respectfully, we do not work with trading, gambling or betting companies. We also do not offer any guest posts or allow follow links.
A few of our many satisfied clients
The Local Europe AB
Vasagatan 10
111 20 Stockholm
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