Italy's news in English
Netflix to open Italian base in Rome
The main Netflix headquarters in Los Angeles. Photo: Mario Tama/Getty Images North America/AFP
The Local Italy
news@thelocal.it
@thelocalitaly
27 January 2020
12:02 CET

Streaming giant Netflix has announced it will set up an office in Rome to help expand its range of original Italian content.
The US subscription video service will open its first Italian base within the next few months, the company told Variety magazine. 
The move “will allow us to strengthen our many creative partnerships and work on a growing offer of movies and series made in Italy”, said Netflix's vice president of international originals, Kelly Luegenbiehl.
The company already has around 30 people working on its Italian service, but they are currently based in Amsterdam.
READ ALSO: Six Italian series worth watching beyond My Brilliant Friend

Photo: Rai/HBO
The move follows reports that Italian prosecutors had opened an investigation into Netflix for suspected tax evasion, given that the service generates profits in Italy but has neither a headquarters nor employees here and pays its taxes elsewhere.
Since launching in Italy in 2015, Netflix is estimated to have attracted some 2 million subscribers by the end of 2019.
Its Italian originals include Suburra, an organized crime drama set in Rome's underworld, Baby, a teen melodrama inspired by a real-life underage prostitution scandal, On My Skin, a hard-hitting recreation of the final days of a young man who died in police custody, and The Ruthless, a mafia movie starring local A-lister Riccardo Scamarcio as a Milanese gangster.
READ ALSO: 
Next up for release are Black Moon, a period series about women accused of witchcraft in 17th-century Italy that debuts this week, Fedeltà ('Fidelity'), the story of a young couple wracked by suspicion based on the bestselling novel by Marco Missiroli, Curon, a supernatural drama about a 'drowned' village in South Tyrol, and Zero, the fantasy tale of a young second-generation Italian with superpowers.
Netflix has said it plans to invest €200 million in Italian productions by the end of 2021, calling Italy “a cradle of great storytellers and amazing talent”.
But Italian regulators have proved wary of the streaming service, with the last government introducing a new law that requires all Italian-made films to be shown in cinemas before they become available online. 
The so-called “anti-Netflix” rule is designed to protect Italian cinemas by giving viewers a reason to leave their sofas. In practice, though, all it means is that original movies like The Ruthless are given a fleeting release in movie theatres (three days, in this case) before making their way to Netflix a couple of weeks later.
READ ALSO: 
Share this article
Member comments
Become a Member to leave a comment.Or log in here.
Related articles
FOR MEMBERS
The best events and festivals in Italy in 2022
Italian city defies Beijing and opens exhibition by Chinese dissident artist
OPINION: Can Rome’s new mayor solve the capital’s traffic woes?
Italy rejects China’s bid to stop an art show by ‘Chinese Banksy’ rebel
OPINION: Why Milan is a much better city to live in than Rome
Venice film fest returns with another blockbuster line-up
IN PICTURES: Baiae, the ancient Italian party town that now only divers can explore
FOR MEMBERS
15 simple hacks to make living in Rome better
More news
FOR MEMBERS
The best events and festivals in Italy in 2022
Italian city defies Beijing and opens exhibition by Chinese dissident artist
OPINION: Can Rome’s new mayor solve the capital’s traffic woes?
Italy rejects China’s bid to stop an art show by ‘Chinese Banksy’ rebel
OPINION: Why Milan is a much better city to live in than Rome
Venice film fest returns with another blockbuster line-up
IN PICTURES: Baiae, the ancient Italian party town that now only divers can explore
FOR MEMBERS
15 simple hacks to make living in Rome better
Related articles
Rome’s €471m villa with Caravaggio fresco fails to sell at auction
Roman villa housing Italian master Caravaggio’s art up for auction
The best events and festivals in Italy in 2022
FBI arrest Italian publishing exec for manuscript theft scam
Ten of the best TV shows and films to help you learn Italian
The Local Europe AB
Vasagatan 10
111 20 Stockholm
Sweden
Privacy