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YouTube, Instagram, SoundCloud, and other online platforms are changing the way people create and consume media. The Verge's Creators section covers the people using these platforms, what they're making, and how those platforms are changing (for better and worse) in response to the vloggers, influencers, podcasters, photographers, musicians, educators, designers, and more who are using them.

The Verge’s Creators section also looks at the way creators are able to turn their projects into careers — from Patreons and merch sales, to ads and Kickstarters — and the ways they’re forced to adapt to changing circumstances as platforms crack down on bad actors and respond to pressure from users and advertisers. New platforms are constantly emerging, and existing ones are ever-changing — what creators have to do to succeed is always going to look different from one year to the next.

Creators

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How creators and businesses are trying to thrive in 2020

The Verge presents Making It Work, a special issue about how small businesses have found clever and creative ways to adapt to the current climate, be it the pandemic, sweeping tech platform changes, or literally the climate. Whether it’s selling face masks on Etsy, hosting 10,000-person dance classes through streaming video, or getting a community to take COVID testing seriously with free tacos, these are stories about how the internet has enabled scrappy underdogs and thoughtful problem-solving.

Illustrations by Claudia Chinyere Akole


The Verge presents Making It Work, a special issue about how small businesses have found clever and creative ways to adapt to the current climate, be it the pandemic, sweeping tech platform changes, or literally the climate.

Making it Work

How creators and businesses are trying to thrive in 2020

The mask barons of Etsy

COVID ruined weddings, so now people are eloping on Instagram

Boring, mundane businesses have an exhilarating, viral life on TikTok

The 10,000-person dance party streaming in your living room

The links that do it all, and the scrappy startups that power them

Zen and the art of bicycle fenders

To fight the pandemic, a Brooklyn restaurant turned to tacos

The diner that isn’t afraid to piss off Seamless, or customers who use it

Facebook is turning VR into a platform — but some indie developers fear its power

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