TIKTOK
TikTok is a social media app for making short-form lip sync, comedy, and talent videos. The app, which is created by the Chinese company ByteDance, was introduced in the United States 2017 and quickly became popular with younger users. By October 2018, it was the most-downloaded app in the US, and is now available in more than 150 markets around the world. TikTok makes personalized recommendations for what to watch based on users’ previous viewing sessions, making the app fun to use even for users who have not spent time searching for creators to follow. The app has unleashed a wave of creativity in its user base, with videos set to Lil Nas X’s “Old Town Road” propelling it to the top of the charts. More recently, though, the app’s Chinese ownership has drawn concerns over its data collection practices and the potential for TikTok to censor political speech.
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