DETROIT -- A new model automobile designed by Henry Ford will be produced in the near future, according to an announcement by the company.
"With the new Ford" Henry Ford said in the announcement, "we propose to continue in the light car field, which we have created on the same basis of quantity production on which we have always worker, giving high quality, low price and constant service.
"At present I can only say this about the new model -- it has speed style, flexibility and control in traffic. There is nothing quite like it in quality and price. The new car will cost more to manufacture, but will be more economical to operate."
The general impression gained by the United Press from visits to the factor is that the new car will have four cylinders and a gear shift. This, however, is a matter of conjecture. It is understood that production will be started around July 1 or 15 which would put the car on the market late in the summer.
Ford said that work had begun on the new model several years ago, but the sale of the model T had continued at such a pace that there never seemed an opportunity to get the new car started.
"Business is so brisk," he said, "that while at first we feared it would be necessary to lay off approximately 70,000 men we have now scaled that down to less than 25,000 at a time.
Henry Ford designer of the car and Edsel Ford, president of the company both stated that within the next few weeks they will give a complete description of the new model.
The famous model T Ford, which still leads the automobile industry after twenty years of manufacture will continue to be a substantial factor in Ford production, in view of the fact that about ten million cars of this model are still in use and will require replacement parts and service.
"The model T Ford car was a pioneer," said Henry Ford today. "There was no conscious public need of motor cars when we first made it. There were few good roads. This car blazed the way for the motor industry and started the movement for good roads everywhere. It is still the pioneer car in many parts of the world which are just beginning to be motorized. But conditions in this country have so great changed that further refinement in motor car construction is now desirable and our new model is a recognition of this."
