Last Updated: February 1, 2021
VoiceFive, Inc. is a wholly owned subsidiary of comScore, Inc. (“Comscore”), (collectively, "VoiceFive" or referred to as “we”, “us”, or “our”). We are a professional market research company that conducts research projects with participants from around the world. In most cases, these participants take surveys to share their opinions with us.
The information you contribute is used by Comscore, a globally-recognized authority on market research and cross-platform consumption behavior trends, whose data are routinely cited by major media outlets such as The New York Times®, The Wall Street Journal®, and CNN®. The data are extensively relied upon by some of the world’s largest media companies, advertisers and film studios and its strategic partners include the most important players in the TV and digital media and advertising ecosystem. To learn more about Comscore, please see www.comscore.com​.
This Privacy Policy (“Policy”) describes how we process – or, in other words, use, collect, transmit, store, share, and delete – your personal information gathered from the VoiceFive survey services as well as information gathered from visitors to the VoiceFive website, www.voicefive.com (the “Website”). If you have been asked to take a VoiceFive survey, you will find the privacy policy that relates to that online survey project below.
VoiceFive also manages several market research panels. Each of these panels has its own website with a description of the panel, the type of research performed, and the sponsors of this research. The privacy policies for these panels can be found at the respective panels' websites, a list of which can be found here.
The Short Version
By participating in a voluntary survey, participants allow us to collect information from their responses to the surveys. This includes, for example, the following categories of information (which may be considered personal information under certain laws):
  • personal and online identifiers,
  • geolocation information (inferred from IP address),
  • demographic information (e.g., gender, race, etc.) and other characteristics,
  • education information,
  • professional or employment-related information,
  • medical information if you choose to participate in a survey about your health or your experiences with medications,
  • financial information,
  • other information you may provide if you choose to participate in a survey, and
  • inferences drawn from information listed in this Policy about your predicted characteristics and preferences.
We may collect information about you or your household from third parties as well. For details about our practices, please read this entire Policy.
What information is collected and why
Information you provide to VoiceFive.
We may collect personal information that you choose to provide to us. For example, if you contact us through our Website, we may collect personal identifiers (e.g., your name and contact information) as well as any other information that you voluntarily provide to us in order to respond to your inquiry or verify your identity, where necessary.
This information is used to manage your participation, verify your identity for Data Subject Requests, and process applicable rewards and prizes.
Information collected automatically when you visit our Website.
Our Website automatically creates logs regarding your activity on our Website. These logs may identify the features that you use, the actions that you take, and the information that you access while on our Website.
The personal information collected from you may include online identifiers (e.g., IP address) and Internet or other electronic network activity including information about your browsing history, operating system, browser type, website preferences, your use of our website (e.g., time accessed, duration of visit, etc.). We generally use this information in statistical and aggregate formats to assess the effectiveness of our Website and to better understand your priorities and interests.
Information collected when you respond to a survey.
We may collect personal information about you through your voluntary responses to our surveys. VoiceFive uses cookies to provide our surveys to you. The surveys may collect the following:
  • personal and online identifiers (e.g., name, cookie ID, device ID, IP address, etc.),
  • geolocation inferred from the IP address,
  • demographic information (e.g., race and gender),
  • education information (e.g., level of education),
  • professional or employment-related information,
  • medical information if you choose to participate in a survey about your health or your experiences with medications, or
  • any other information you provide about you and your household.
VoiceFive also conducts surveys on behalf of third parties, including Google, and may set cookies in support of those survey efforts. The surveys may collect all the information listed in this section. To opt out of receiving VoiceFive studies on the Google Network click here. If you choose to opt out, a cookie will be placed on your browser that will prevent you from receiving other studies from VoiceFive while on the Google Network. However, if your browser does not accept cookies, or if you delete all of your cookies, then you may be presented with other studies from VoiceFive while on the Google Network. Additionally, this opt-out is only effective when you are using the Internet browser you were using when you opted out.
Information Collected from Third Parties.
In addition to collecting information directly, we may also collect the categories of personal information listed above about you from third parties and service providers collecting your information on our behalf, including the following categories of sources: information resellers, search engines, email providers, social networks, television and mobile communication service providers, consumer preference reporting companies, credit reporting agencies, and other companies whose Internet sites or applications you use. For a list of some of our specific partners please click here.
We may use third parties to obtain information about your:
  • online web browsing activities and advertising exposure,
  • television viewing behavior (such as programs that you watch and record, your usage of your set-top box, your consumption of on-demand programming and over-the-top content, and your usage of interactive television applications),
  • interests,
  • use of credit, and
  • usage of applications, social media platforms, and your mobile device(s).
We may integrate such data with the data that you provide to us or that we collect from you in connection with your participation in our Panels, provided that our acquisition and processing of such information adheres to the privacy principles included in this Privacy Policy.
This information may identify the content that you view on the websites you visit or the applications you use, which may further provide Comscore with inferences drawn from the information about your actual and predicted affiliations, interests, and other characteristics. We may also share information with and receive information from third parties who help us enhance our data, such as providing additional demographic information.
We may also use the information we have collected from you to identify your use of search engines, email providers, social networks and other application service providers whose Internet sites you visit.
We use the information collected through your survey responses, combined with information from other sources, to make predictions and evaluations about current and future digital consumption behavior based on inferences drawn from the information collected. We make this data available so that our customers may enhance their own understanding of digital consumption trends.
Additionally, we may use the personal information that you provide to us to operate and improve our products and services, including our Websites, to communicate with you, to provide you with information or services that you have requested, and to provide our products and services to our customers.
How we share the information we collect
Sharing for business purposes. We may provide personal information to all categories of third parties and/or service providers listed in this Policy to improve our products and services and to operate our business. We may share all the categories of information listed in this Policy with other companies including our affiliates, subsidiaries, or parent companies as well as third-party data enrichers, data quality aggregators and providers of data matches services:
  • to operate our products and services or support general operations of business;
  • to integrate the products and services of our business partners;
  • to use third-party cloud services to host our Website, and process and store the information we process about you; and
  • for any other legitimate business purpose.
Sharing for commercial purposes. We may share information collected in this Policy with:
  • our customers, which include, among others, media companies including Google, brands, public relations companies, advertising networks, data analytics providers, distribution partners, and social networks, and marketing and advertising agencies; and
  • joint industry committees (“JICs”) involved in media audience measurement and research.
When we share information with our customers, we assign randomized identifiers to individuals or households. We treat these disclosures as “sales” under the California Consumer Privacy Act (“CCPA”) and offer you an opportunity to opt out. By treating these disclosures as “sales” under the CCPA, we “sell” the following categories of personal information: online identifiers, Internet or other electronic network activity information, commercial and transactions information, geolocation information (inferred from IP address), demographic information and other characteristics, education information, professional or employment related information, and inferences drawn from the above. We “sell” each category to the categories of third parties listed above.
Corporate transactions. In the event of a corporate sale, merger, reorganization, dissolution or similar event, any personal information and data we process from you may become part of the assets we transfer or share in preparation for any such transaction. Any acquirer or successor of VoiceFive may continue to process personal information consistent with this Privacy Policy.
Compliance and compelled disclosures. We may share personal information:
  • with public authorities to respond to subpoenas, court orders, and other legal process, or as otherwise required by law;
  • to protect the rights, privacy, safety, and property of VoiceFive, our customers, our business partners, or others; and
  • to exercise our legal rights or defend against legal claims, to enforce our contracts, to investigate, respond to and resolve problems or inquiries (including governmental inquiries), or to permit us to pursue available remedies or limit the damages that we may sustain.
How long we keep the information collected
We store your information for as long as is reasonably necessary for the purposes listed above or as required by applicable local law.
Your choices about your personal information
Certain domestic and international laws provide individuals with rights related to their personal information. These rights may include the rights, subject to certain exceptions, to access specific pieces of personal information, correct any errors to personal information, object to the processing of personal information, and delete the personal information. Individuals may also have the right under certain laws to opt out of the “sale” of personal information as defined by that law. Please note that these consumer rights and definition of “personal information” vary by jurisdiction.
We provide the right to access and delete personal information, subject to certain exceptions. To exercise your choices about your personal information, including choices which may not be listed above, please visit our Data Subject Rights Page. You may also contact us by email at DSR@comscore.com​, or by phone at 1-833-713-1509.
If you would like to submit a request to opt out of the sale of your personal information, you may also exercise your right on our Data Subject Rights Page.
We may need to request additional information from you to verify your identity (e.g., your email address, cookie identifier, machine identifier, and/or device identifier) or understand the scope of your request. However, you will not be required to create an account with us to submit a request or have it fulfilled. You may designate an authorized agent to exercise your rights by contacting DSR@comscore.com​.
We will not discriminate against you for exercising any of the above rights. We may, however, offer you certain financial incentives permitted by applicable law as compensation for allowing us to collect, sell, or maintain your personal information through your participation in our market research efforts.
For information about the number of requests received on an annual basis and additional metrics, please visit our Data Subject Rights Page.
If you would like to review and/or request that we delete any personal information we have collected from your child(ren) through this Panel, you can do so by submitting a request via our Data Subject Rights process. If you do not want us to make any further use of personal information that we have previously collected from your child(ren) through this Panel, please delete the information using the above referenced mechanism. If you have any questions about our privacy policies with respect to children or our use of personal information collected from children, you can contact us using the information below.
Financial Incentives
VoiceFive enables you to receive a variety of rewards in exchange for allowing us to collect, retain, and sell your personal information. If offered, these rewards are separate from any rewards you may receive from the third party that distributed our survey to you.
When you participate in a VoiceFive survey, you allow us to collect (directly or indirectly), retain, and sell personal information on an ongoing basis, as described in this Privacy Policy. This includes all categories of personal information listed in this Privacy Policy. In exchange for your participation in a survey, you may also be able to earn gift cards, have the opportunity to be selected through a sweepstakes to receive other rewards, or receive other financial incentives, the amount and nature of which will be determined by the extent of your participation in the survey and other factors. We may adjust the rewards program for VoiceFive periodically and will notify you of changes.
If you wish to stop participating in VoiceFive, you may exercise your rights detailed in the Your choices about your personal information section.
The rewards available to you through VoiceFive are based upon our reasonable determination of the value that we receive from collecting, retaining, and selling personal information for our business. This estimated value takes into account a variety of factors as permitted by law, including (but not limited to) our expenses incurred in collecting and selling the information, our expenses incurred in providing rewards to you, and the estimated marginal revenue that we may derive from information related to a specific survey participant.
Interest-based advertising and market research
What is interest-based advertising?
Interest-based advertising, also known as Online Behavioral Advertising, allows advertisers to display ads tailored to your individual interests based on how you browse and shop online, as well as to provide advertising-related services such as ad delivery, reporting, attribution, analytics, and market research.
We may use third parties and service providers, as discussed in the What information is collected and why section, to collect information for interest-based advertising. This process may involve third parties and services providers using tagging technology, such as a cookie, on your device. These tags may collect data about your Web browsing over time and across digital properties, including information about the possible relationships among different browsers and devices. We adhere to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles in connection to all interest-based advertising activities.
We may also set tags on your browser that collect information for ScorecardResearch, a service offered by Full Circle Studies, Inc., which is also a part of the Comscore market research group. The information collected from these tags is used for interest-based advertising purposes, where appropriate. Please note interest-based advertising services based on information collected by ScorecardResearch are not provided in the European Union ("EU").
How do I manage my preferences for interest-based advertising?
You may visit www.aboutads.info/choices to learn more about interest-based advertising, to opt out of our collection and transfer of Web browsing information for interest-based advertising purposes, and to opt out of the collection and use of information for this purpose by other companies that participate in industry self-regulation. To opt out of our collection and transfer of application usage information for third parties to use for their own interest-based advertising purposes, you can use any controls that are provided for this purpose by the operating system on your mobile device. Please note that opting out will not stop advertising from appearing in your browser or in the applications you use. It may make the ads you see less relevant to your interests. You may also continue to receive interest-based advertising from other companies.
What is market research?
Market research is an organized effort to gather information about markets and customers. With the use of ScorecardResearch tags and surveys, Comscore’s market research group collects and analyzes information to provide products and services to companies around the world. This information helps companies better understand and meet the needs of consumers.
How do I manage my preferences for market research?
To control your level of participation in our market research programs or opt out, click here. By opting out of our market research program, ScorecardResearch Tags will only be able to count your visit to a particular site but not identify your device beyond that count. Additionally, if your mobile device platform offers settings to limit data collection for interest-based advertising, you can use these settings to opt out of participating in our market research programs. For example, your device may "Limit Ad Tracking."
What does opting out of market research on your browser do?
The browser opt-out mechanisms linked above are cookie based (i.e., a cookie must be on your computer to tell our systems that you have opted out). The cookie-based method does not prevent us from identifying certain events (e.g., when a user visits a website). The method, however, prevents us from associating that event with your browser or otherwise identifying you beyond us merely counting your visit. If you delete, block, or otherwise restrict cookies, this opt-out may not be effective. Additionally, because different computers and different Internet browsers require their own version of the opt-out cookie, you may need to perform this opt-out process on any computers and browsers that you want to be opted-out.
Other important information about your personal information
Security. We use organizational, technical, and administrative measures to protect your personal information. For an overview of our security measures, click here.
Third-party links and services. Our Website may contain links to third-party websites. We do not control these linked websites and this Privacy Policy does not apply to those websites. We encourage you to read the privacy policy of any third-party website that you visit before you provide any information to that website's owner.
International Visitors and Information Transfers
If you visit our Website or participate in our program from locations outside of the United States, please note that any information you provide to us through your use of our Website or your participation in the program may be transferred to and processed in countries other than the country from which you accessed our Website or participated in our program, including the United States where our central database is operated. Subject to the next paragraph below, please be aware that the United States, and other countries in which your data may be maintained, may not offer an equivalent level of protection as provided for in your country.
We take measures to help protect your personal information when it is transferred from the European Economic Area (“EEA”) to third countries. We may rely on European Commission adequacy decisions about certain countries, as applicable (see here). Where applicable, we rely on standard contractual clauses approved by the European Commission (see here) in our contracts with third parties that receive information outside the EEA or transfer on the basis of permissible statutory derogations.
For individuals based in the EEA or Switzerland, comScore B.V., Herikerbergweg 280, 1101 CT Amsterdam, the Netherlands, is the controller for personal data collected and processed from visitors to the websites and users of the applications based in the European Economic Area ("EEA") or Switzerland, unless otherwise stated in an application-specific privacy policy. comScore B.V. is a subsidiary of comScore, Inc.
For more information about our GDPR policies, please click here. Our GDPR Supplemental Policy includes additional information, which complement this Privacy Policy, relating to the processing of ‘personal data’ and the exercise of rights under the General Data Protection Regulation 2016/679.
Comscore and its services continue to comply with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Economic Area, the United Kingdom, and Switzerland to the United States. To learn more, please view our EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Statement.
Changes to our Privacy Policy
We reserve the right to modify or update this Policy periodically. If we change our practices with respect to your information, we will notify you by posting a revised Policy on our Website with a ”Last Updated” date and such modified or amended version of this policy shall be effective as to you and your information as of that revision date. We encourage you to revisit this Policy periodically to stay informed about our practices with respect to your information.
Authoritative Version. When the text of this Policy is available in multiple languages, the English version is the authoritative version, except where prohibited by applicable law.
Contacting VoiceFive
If you have any concerns, questions, or would just like to better understand our privacy practices, please send an email to privacy@voicefive.com​. If you prefer to contact us by mail, please write to VoiceFive, Inc., ATTN: Privacy, 11950 Democracy Drive, Reston, VA 20190.
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